The flavor of Her Energy drink is excellent. Pink Lemonade is a good choice for a beverage aimed at the female market, and the branding and product positioning seem solid. The sugar free version isn’t as great tasting as regular, and the premium pricing may scare away those interested in the concept. However, those that do try Her Energy probably will not be disappointed in the taste experience.
Amp Energy Tradin’ Paint is an interesting mixture of orange, lime, and berry flavors that seamlessly blend together, only slightly hinting at a primary berry-tasting base despite its yellow color. It’s refreshing and does provide a kick of caffeine. Fan of NASCAR or not, it’s a worthy limited-edition to join the Amp Energy lineup. You may want to “trade paint” if you get the chance!
Drank is a functional beverage that claims to produce a calming effect through the unique inclusion of melatonin, valerian root, and rose hips. With a light grape flavor and overtly sweet taste, the concept is unique. Unfortunately, I personally didn’t experience the relaxing influence that the can proclaimed, however your mileage may vary.
Audio interview with BevReview.com founder Steve Tanner from NPR’s “All Things Considered” regarding the limited-time introduction of Pepsi Throwback & Mountain Dew Throwback., what makes them different from their normal counterparts, and whether or not the marketplace is demanding beverages that use sugar vs. high fructose corn syrup (HFCS).