NPR’s “All Things Considered” and Pepsi Throwback

Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!

Read our updated Pepsi Throwback review and updated Mountain Dew Throwback review, both featuring revised designs.

Hi there! If you are visiting us here at after hearing about Pepsi Throwback on NPR’s All Things Considered program, welcome!

I’m your host, Steve Tanner.

I had the delightful opportunity to be interviewed by NPR’s Michele Norris regarding the introduction of Pepsi Throwback and Mountain Dew Throwback.

Audio: Listen to the NPR interview with Steve Tanner

We discussed the drinks, what made them different from their normal counterparts, and whether or not the marketplace is demanding beverages that use sugar vs. high fructose corn syrup (HFCS).

Pepsi Throwback & Mountain Dew Throwback on NPR's All Things Considered

Pepsi Throwback and Mountain Dew Throwback are limited-time drinks available for 8 weeks, approximately from April 20-June 15. They are notable for being sweetened with “natural sugar”, which is a combination of cane and beet sugar.

Our reviews:

Pepsi Throwback was first talked about back in February, so I’d encourage you to visit some of our older conversations, read the stories, and note the comments from our beverage community.

Pepsi Throwback on

Here’s a look at our coverage over the past few months:

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- Steve