Comments on: NPR's "All Things Considered" and Pepsi Throwback http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/ Beverage reviews for the curious connoisseur Thu, 09 Feb 2012 05:24:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-106160 Mike Fri, 09 Dec 2011 16:01:08 +0000 http://www.bevreview.com/?p=3004#comment-106160 I just found this. Awesome job, Steve! I just found this. Awesome job, Steve!

]]> By: Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs » Official images of new vintage packaging for bottle and can design » BevReview.com http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-102904 Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs » Official images of new vintage packaging for bottle and can design » BevReview.com Tue, 15 Mar 2011 23:44:12 +0000 http://www.bevreview.com/?p=3004#comment-102904 [...] plug… New to the idea of Pepsi and Mountain Dew Throwback? Why not listen to our NPR interview to learn more! OK, end of self-promotion, now back to the review… [...] [...] plug… New to the idea of Pepsi and Mountain Dew Throwback? Why not listen to our NPR interview to learn more! OK, end of self-promotion, now back to the review… [...]

]]> By: Review: Mountain Dew Throwback » December 2009 Rerelease » Natural cane & beet sugar Mountain Dew without High Fructose Corn Syrup (HFCS) » BevReview.com http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-102890 Review: Mountain Dew Throwback » December 2009 Rerelease » Natural cane & beet sugar Mountain Dew without High Fructose Corn Syrup (HFCS) » BevReview.com Tue, 15 Mar 2011 23:18:34 +0000 http://www.bevreview.com/?p=3004#comment-102890 [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...] [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...]

]]> By: Pepsi Throwback, Mountain Dew Throwback become permanent » BevReview.com http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-102865 Pepsi Throwback, Mountain Dew Throwback become permanent » BevReview.com Mon, 14 Mar 2011 18:49:54 +0000 http://www.bevreview.com/?p=3004#comment-102865 [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...] [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...]

]]> By: News: Pepsi, Dew Throwback return for 4th limited run » Early 2011 release for 8 weeks, might be extended » BevReview.com http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-102396 News: Pepsi, Dew Throwback return for 4th limited run » Early 2011 release for 8 weeks, might be extended » BevReview.com Fri, 07 Jan 2011 23:31:12 +0000 http://www.bevreview.com/?p=3004#comment-102396 [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...] [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...]

]]> By: Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks » Mountain Dew and Pepsi Cola with sugar » BevReview.com http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-101189 Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks » Mountain Dew and Pepsi Cola with sugar » BevReview.com Thu, 17 Jun 2010 14:53:39 +0000 http://www.bevreview.com/?p=3004#comment-101189 [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...] [...] NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009) [...]

]]> By: Sharene http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-90579 Sharene Sat, 06 Feb 2010 23:07:02 +0000 http://www.bevreview.com/?p=3004#comment-90579 I wish they would keep the throwbacks it taste alot better. is there anyways they will allow us to vote weather or not it stays or goes I wish they would keep the throwbacks it taste alot better. is there anyways they will allow us to vote weather or not it stays or goes

]]> By: RC fan...settling for Pepsi Throwback, for now http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-89499 RC fan...settling for Pepsi Throwback, for now Tue, 26 Jan 2010 15:44:52 +0000 http://www.bevreview.com/?p=3004#comment-89499 What about Royal Crown or RC cola? The real heartbreak for me is that my old favorite from the days of my youth -- RC -- has yet to do a "throwback" to its trademark bev. But I'll keep hoping, and in the meantime, buying Pepsi Throwback! What about Royal Crown or RC cola? The real heartbreak for me is that my old favorite from the days of my youth — RC — has yet to do a "throwback" to its trademark bev. But I'll keep hoping, and in the meantime, buying Pepsi Throwback!

]]> By: Travis http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-89145 Travis Fri, 22 Jan 2010 01:40:41 +0000 http://www.bevreview.com/?p=3004#comment-89145 I love the Mt. Dew Throwback, the Pepsi TB, and the Dr. Pepper TB! They all have a smoother taste to them and less of the bitter aftertaste (acidic!) However, when it comes to the branding/advertising for Mt. Dew Throwback, they did an absolutely horrible job. For Mt. Dew fans, the 12 pack case doesn't look anything like the original and I (a hard core Mt. Dew & Dr. Pepsi fan) had a really hard time finding it at Cub Foods! If Target replaced their logo with a white triangle, would I think they were even the same company? No. Color matters. Color and packaging is what catches us consumer's eyes as we are walking down the grocery store aisles and looking for something to drink. So I've been telling every single person I meet who has a can/bottle of pop in their hand about the throwbacks. Every one seems to have the same reaction: they have heard of the pop but haven't tried it. Why? When it comes to the 4 P's of Marketing: Product, Price, Place, Promotion it seems pretty obvious as to why it hasn't "taken off". + Product: It's great tasting, smooth, and a lot of people would prefer natural sugar over High Fructose Corn Syrup. + Price: It's more expensive, but with the potential health benefits and better taste- it's worth the little price increase. - Place: I went to Walmart and walked up and down all the pop/beverage aisles and couldn't find any Throwback. I even asked two associates and neither knew if they had it. I had to make a separate trip to Cub Foods and only on one end cap of an aisle did they have about 6 cases of Mt. Dew and Dr. Pepper. HELLO- If you want people to buy it you have to offer it where it's convenient to purchase. What about encouraging vending machines to try out the throwback? Customers are way more likely to try out a $1.50 20oz bottle than jump for a $4.25 12pk for their first taste. THAT's where new beverages have a chance to gain a following. - Promotion: Given the Throwback Mt. Dew doesn't look anything like the current Green Mt. Dew brand, the $$$,$$$'s on TV commercials wasn't nearly enough to launch a whole new product. They failed to piggy back on the hugely successful/popular existing brand and they can only hope they didn't (as a result) doom the Throwback to failure. I love the Mt. Dew Throwback, the Pepsi TB, and the Dr. Pepper TB! They all have a smoother taste to them and less of the bitter aftertaste (acidic!)

However, when it comes to the branding/advertising for Mt. Dew Throwback, they did an absolutely horrible job. For Mt. Dew fans, the 12 pack case doesn't look anything like the original and I (a hard core Mt. Dew & Dr. Pepsi fan) had a really hard time finding it at Cub Foods!

If Target replaced their logo with a white triangle, would I think they were even the same company? No. Color matters. Color and packaging is what catches us consumer's eyes as we are walking down the grocery store aisles and looking for something to drink.

So I've been telling every single person I meet who has a can/bottle of pop in their hand about the throwbacks. Every one seems to have the same reaction: they have heard of the pop but haven't tried it. Why?

When it comes to the 4 P's of Marketing: Product, Price, Place, Promotion it seems pretty obvious as to why it hasn't "taken off".

+ Product: It's great tasting, smooth, and a lot of people would prefer natural sugar over High Fructose Corn Syrup.
+ Price: It's more expensive, but with the potential health benefits and better taste- it's worth the little price increase.
- Place: I went to Walmart and walked up and down all the pop/beverage aisles and couldn't find any Throwback. I even asked two associates and neither knew if they had it. I had to make a separate trip to Cub Foods and only on one end cap of an aisle did they have about 6 cases of Mt. Dew and Dr. Pepper. HELLO- If you want people to buy it you have to offer it where it's convenient to purchase. What about encouraging vending machines to try out the throwback? Customers are way more likely to try out a $1.50 20oz bottle than jump for a $4.25 12pk for their first taste. THAT's where new beverages have a chance to gain a following.

- Promotion: Given the Throwback Mt. Dew doesn't look anything like the current Green Mt. Dew brand, the $$$,$$$'s on TV commercials wasn't nearly enough to launch a whole new product. They failed to piggy back on the hugely successful/popular existing brand and they can only hope they didn't (as a result) doom the Throwback to failure.

]]> By: Chris http://www.bevreview.com/2009/05/05/npr-all-things-considered-pepsi-mountain-dew-throwback/comment-page-1/#comment-88295 Chris Tue, 05 Jan 2010 19:33:37 +0000 http://www.bevreview.com/?p=3004#comment-88295 To everyone who wants old classic sodas, hard to finds, even niche sodas. Gelco's Old World Grocery in Los Angeles. Saw a Huell Howser episode on PBS and was like, wow! Made me question Pepsi's and Coke's motives. To everyone who wants old classic sodas, hard to finds, even niche sodas. Gelco's Old World Grocery in Los Angeles. Saw a Huell Howser episode on PBS and was like, wow! Made me question Pepsi's and Coke's motives.

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