Described as an “anti-energy drink,” Drank is a functional beverage that advertises to bring you relaxation through the inclusion of such calming ingredients such as melatonin, valerian root, and rose hips. It’s an interesting concept, and with the promised slogan to “Slow Your Roll,” we were curious to test out this drink.
Manufactured by the folks at Innovative Beverage Group Holdings, Drank comes to you in 16 oz. cans, similar in size to that of your typical energy drink. The packaging is light purple, which also reflects the hue of the drink. The Drank logo showcases the phrase “Relax”, while the front of the can proclaims “Extreme Relaxation Beverage.” The back of the can features the following message describing the drink:
We have combined Rose Hips, Melatonin and Valerian Root with a great tasting beverage to create the industry’s first “Relaxed Lifestyle Beverage.”
These ingredients have the ability to relax your body, mind and soul, so when life comes at you fast, just remember to “slow your roll” with Drank.
The following interesting callout also appears:
Warning: This product may cause drowiness. Not recommended more than 2 servings within a 24 hour period.
So what does Drank taste like? When you open the can, you are greeted with a gentle, grape scent, similar to a grape-flavored SweetTarts candy.
As for the flavor, it started out a lot like 2004′s Mountain Dew Pitch Black, with a subtle grape flavor. However, that flavor wasn’t as strong, being more watered-down in general. Beyond the type of flavor, Drank seems to be very, very sweet. For a drink that desires to ‘wind you down’, that surprised me, as the sweetness seemed to counteract that purpose.
While the beginning of the drink experience was subtle grape, the aftertaste seemed rather unnatural, bitter, and syrupy. It wasn’t as bad as something that used an artificial sweetener, but it also wasn’t clean (for the record, the primary sweetener is high fructose corn syrup (HFCS), though sucrose is also high in the ingredient list). The overall flavor experience was on the weaker side of the grape flavor, with a low level of carbonation.
Water, high fructose corn syrup, sucrose, citric acid, natural flavor, sodium citrate, potassium benzoate, potassium sorbate, niaciamide (Vitamin B3), D-calcium pantothenate (Vitamin B5), valerian root extract, rose hips extract, pyridoxine hydrochloride (Vitamin B6), Red 40, melatonin, Blue 1, cyanocobalamin (Vitamin B12)
A 16 oz can will cost you 220 calories, 120 g of sodium, and 54 g of sugars.
I’m a person who is quite a light sleeper, so in the past I have taken melatonin to help me sleep well. Because of this, the concept behind Drank really intrigued me, as it’s not often you see a carbonated beverage marketed to not give you more energy, but less. That said, I can’t say that I noticed a considerable difference after drinking a can of Drank. In fact, I wonder if it’s counterproductive to offer such “calming” ingredients such as melatonin and valerian root, while at the same time packing a drink with the same amount of sugar as typically found in a regular soda.
I like the concept behind Drank, a functional beverage that produces a calming effect. The grape taste is light, but saddled with some negative aftertaste and an overtly sweet flavor. Unfortunately, I personally didn’t experience the relaxing influence that the can proclaimed, however your mileage may vary.