If you’ve read BevReview.com for any length of time, you’ll probably recognize that we have had quite an affinity to cover the “odd” flavors put out by Jones Soda, namely the Holiday and Halloween releases. We’ve probably covered more Turkey & Gravy-type drinks from the company than their normal installments. Which brings us to the latest odd beverage of interest, Jones Jumble.
Just what is this new drink? We’ll let the official press release spell it out:
Having already bottled the exotic Fufu Berry and carbonated Thanksgiving dinner, Jones Soda’s resident mixologist set out to strike gold again with a refreshing summer flavor. Inspired by his summer days of yore, the mad mixer experimented with every Jones Soda flavor in typical “graveyard” fashion, combining a variety of flavors to create a truly original soda.
An accidental lab spill resulted in the perfect refreshing concoction, much like how the French discovered champagne. Proud of his masterpiece, the Jones mixologist is now challenging soda fans, soft drink connoisseurs and curious consumers alike to decipher which four classic Jones flavors, existing or retired, comprise this mystery mixture. Guesses on the new soda recipe can be entered below.
“Each Jones flavor, past and present, has developed its own cult following,” said Joth Ricci, president and CEO of Jones Soda. “Jones Jumble gives fans the chance to revisit the fascination with our expansive flavor lineup, including some lesser known flavors, and put their sophisticated soda palates to the test.”
So basically, you’ve got a mixture of 4 Jones Soda flavors mashed into a single drink, released for a limited time in 3 different styles, produced by adding a decorative wrap to the traditional Jones Soda glass bottle. They made a contest out of it, starting in June and wrapping up in July. Folks were able to use an online form to submit their 4 flavor guesses, choosing from the following options:
- The Orange Cola
- Red Apple
- Crushed Melon
- Green Apple
- Cream Soda
- Root Beer
- Blue Bubblegum
- Fufu Berry
- MF Grape
- Berry Lemonade
- Strawberry Lime
- Lemon Lime
- Pure Cane Cola
- Orange & Cream
- Sugar-Free Green Apple
- Sugar-Free Cream Soda
- Sugar-Free Root Beer
- Sugar-Free Black Cherry
- Sugar-Free Cola
- Sugar-Free Pink Grapefruit
- Sugar-Free Ginger Ale
- Chocolate Fudge
- Lemon Drop
- Fruit Punch Soda
- Peachy Keen
- Twisted Lime
- Vanilla Cola
- Pineapple Upside Down
When I first saw this list, I was bummed not to see the “odd” flavors represented, but then again, Jones probably wanted a marketable soda, not one that would prompt mass vomiting.
The contest to guess the drink has ended, and as far as I know, Jones hasn’t revealed what the actual flavor combination is yet (and you can still buy the flavors via their online store). But that still gives us an opportunity to review this flavor!
Unlike the traditional Jones packaging, Jones Jumble’s color can’t be seen through the glass bottle due to the creative artwork wrapped around the thing. However, that might be a good thing, because this is one ugly drink. If you were to poor it into a glass, you’d notice something that looked like dirty grey water. You’ve got a brown/grey base color with a tad bit of blue. Not exactly appetizing!
The scent, however, it pleasing. Sort of light and bubblegum-y, with a hint of berry thrown in. The flavor is different, but not bad. If we had to make our own guess of what 4 flavors make up Jones Jumble, our vote would be for Blue Bubblegum, Watermelon, Green Apple, and Berry Lemonade. It’s a sweet drink with a definite lean towards berry flavors, which oddly are hard to place (hence the whole point of the contest!) The taste isn’t that bad, but it would be hard to imagine how one could market the drink long-term. It works well as a limited edition promotion, something Jones is rather savvy at doing!
Carbonated water, inverted cane sugar, citric acid, natural and artificial flavors, malic acid, sodium benzoate and potassium sorbate (as preservatives), modified food starch, ester gum, Red 40, Yellow 5, Blue 1
The drink is made in Canada and will cost you 190 calories. You’ll also find 35 mg of sodium inside and 47 g of carbs — 46 g of which are sugars. I can’t really tell if there’s caffeine in this drink, but since it’s not labeled “Caffiene Free” as Jones typically does, there may be some in there.
A couple comments about the Jones Jumble bottle designs… Overall, they are nice. There are 3 different designs. #1 denotes an urban cityscape, #2 showcases an outdoors/camping theme, while #3 is sort of a hybrid city/country style. This approach reminds me quite a bit of the Mountain Dew Green Label Art series of bottles. They are a fun series of images, but to be honest, I miss the distinctive clear bottle look of Jones. When you can’t see the soda in the bottle, then it’s like having it in a can… and that strategy has never worked well for Jones in the past. But as a short-term idea, I can let it slide.
Overall, Jones Jumble Soda is nice… if you are looking for a beverage change of pace. It probably appeals more to the soda aficionado and Jones Soda enthusiast. I’m curious to find out just what combination of flavors was actually used!
Full Disclosure: This beverage was provided compliments of Jones Soda Co.