Is this the new Mountain Dew Throwback design?

Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!

Update 11/27/09: Pepsi has confirmed that these new Pepsi & Mountain Dew label designs (including the Dew version seen below) will be used in December’s rerelease of Throwback for 8 weeks starting December 28

In our August 10 story regarding the return of Pepsi Throwback & Mountain Dew Throwback, it was noted that while the drinks would be returning for another 8-week run, the packaging would be changing. Phrases such as “cooler vintage look”, “sweet new packaging”, and “awesome vintage look” were posted by Pepsi via Twitter and Facebook.

Mountain Dew Throwback

The above speculated image of the new Mountain Dew Throwback packaging has been making the rounds on the ‘net, posted over in the BevNet forums and then tweeted by the kind folks at Beverage Digest.

While we have not yet been able to confirm this image with Pepsi (so take it with a grain of salt), it is an interesting departure from the Mountain Dew Throwback packaging that debuted in April. It also is nothing like the prototype bottle designs that were leaked in February.

The iconography harkens back to Mountain Dew designs that used a hillbilly character (“Mountain Man”) to promote the drink, mentioning such phrases as “It’ll Tickle yore innards!” You can see this character in use on vintage 1960′s cans over on

Also of interest is the phrase “Made with real sugar”, which is a departure from the phrase used on both Pepsi Throwback and Mountain Dew Throwback: “Made with natural sugar”. Interestingly, the “real sugar” line was used on the prototype bottle designs.

Still no word on what the new Pepsi Throwback design will look like, but stay tuned. Remember that these drinks return December 28-February 22!

Update 9/11/09: Pepsi has confirmed that this Mountain Dew bottle image is going to be used in December’s rerelease of Throwback. Quote from Nicole Bradley of Pepsi-Cola North America Beverages: “I can confirm that the image you have is correct.”