Read our review of Heritage Dr Pepper. Keep reading below to learn more about the background of this beverage.
Update 12/16/09: BevReview reader Andy Gilleand confirms that the name of this product is “Heritage Dr Pepper” by taking a photo of a can he just bought at a Wal-mart in Elkhart, IN.
The ingredient list is as follows:
Heritage Dr Pepper
Carbonated Water, Sugar, Caramel Color, Phosphoric Acid, Natural and Artificial Flavors, Sodium Benzoate (Preservative), Caffeine
Just like the relaunched Pepsi Throwbacks, this product is branded as featuring “Real Sugar”:
The vintage logo also contains reference to 10-2-4, used by Dr Pepper advertising to reference the times of day that are great to experience the drink…
hinting that Dr Pepper is good anytime. BevReview commenter jmowreader corrects our interpretation by sharing that “when Dr. Pepper was still a new product, they put out the result of a Great Research Experiment that said people’s blood sugar levels dipped between meals; for maximum efficiency at work you should consume a certain quantity of sugar at the hours of 10am, 2pm and 4pm. It just so happened the optimal amount of sugar could be found in a bottle of Dr. Pepper. So it was kinda like a prescription–to work best, drink three Dr. Peppers a day.”
Thanks again to Andy for sending along this photo. Per some reports by Beverage Digest, we should expect to see this drink in January 2010. Our friends over at Salute To Soda were also kind enough to pass along information noting that Heritage Dr Pepper is a limited-time offering and will only be found via Pepsi bottlers, which makes for some interesting distribution in certain parts of the country.
There have been some rumors floating around regarding a Pepsi Throwback-like product coming from Dr Pepper. Names like “Dr Pepper Retro” and “Dr Pepper Heritage” have been thrown around. The folks at Beverage Digest also hinted at this via Twitter last week.
After talking with our contacts today, we can confirm that Dr Pepper Snapple Group does have a product slated for First Quarter 2010 which they described as “Dr Pepper with sugar”. In their words, “that is all I can share with you at this point.” Ha! So far, we’ve been unable to confirm the name or design via trademark filings.
Also, no word yet on timetable, limited vs. permanent release, packaging design, container type (bottles, cans, glass, etc), or availability.
This should not be confused with the already-available Dublin Dr Pepper . It seems that this new Retro/Heritage product is more akin to a mainstream Pepsi Throwback-type release, and will actually be available “through Pepsi” (their words, interpret as you may).
Stay tuned for future updates!