Hansen's Natural redesigns cans
Feb 3rd, 2010 by Steve
Hansen's Natural is rolling out a redesign of their Cane Sugar-sweetened soda cans, as noted by one of their Twitter accounts. Here's a look at the artwork for Mandarin Lime:
Compare to the previous look of the can, as noted in our review of Hansen's Natural Mandarin Lime Soda:
Here's another comparison, this time with the Pomegranate flavor:
Our review of Hansen's Natural Pomegranate Soda:
What do you think of the new look?
I think it looks alright.
The old design had more of a natural, organic look to it. Plus the old Hansen's logo stood out more because it's bigger and against colors instead of mostly being amongst a metal background.
I'm attached to the old cans, but the new one is alright. Are they just trying to reach a larger audience? The new design doesn't send the same "healthy soda" message.
I really am not digging this new design. I agree with Tony, the old design was more natural. This new design does not look as warm as the old one but perhaps it will grow on me.
The new design is much more modern. It says what's in the bottle, in a simple, direct way. If one looks, the white dots are like sprinkles of cane sugar. The old design looks conspiciously anachronistic now, and it looks way too "health-foody". Healthy food shouldn't just be marketed towards the hippie crowd.
I agree with tigerkite. The old design is very dated.
I'm in agreement with everyone else. Shame to see the design update is so modern and ditches almost entirely the homespun, health-food store vibe that had helped make Hansen's so popular.