Sierra Mist new design
Feb 3rd, 2010 by Steve
Update 2/19/10: The official Sierra Mist Facebook Page has released these teaser images of the redesigned Sierra Mist look:
Our friend Terry Knab over at Salute to Soda has spotted this image of Sierra Mist's new design. You'll note that it features a larger contrast of yellow/green to emphasize the lemon/lime flavors found in the drink. It also hops on the "100% Natural Flavors" bandwagon as far as branding.
It should be noted that this design replaces the new look formulated in late 2008 as part of Pepsi's overall relaunch/rebranding of their lineup. Gone is the "misty" font and imagery.
Is this new look an improvement?
The basic layout reminds me of this:
…Which, incidentally, I 'reviewed' here.
[Hope the html works.]
I saw it at a supermarket the other day. i was going to post it but forgot.
It's not all that great but it's way better than the blurry 'mist' font which made me think I lost a contact and gave me a headache.
Looks like a store brand…
It does kinda look like a store brand. I like whatever retro-ish style they were shooting for, but eh, not quite there.
At least it no longer looks like a it's covered in a bad horror movie.
This is an improvement. I have been noticeably purchasing less Sierra Mist and I think the packaging might have something to do with it on a subconscious level. The previous packaging was very generic and generic tends to bring up thoughts of blandness and low quality in my mind…
I really liked the pre-mountain design, but I havn't been able to find an example of it. Hopefully when I get down to Harrisburg I can go take a picture of the pepsi machine that still has/had this design on the button.
I liked the misty font with trees in the background.
[...] should be noted that the logo design is substantially different from the most recent redesign of Sierra Mist, looking somewhat odd when placed next to each other on the shelves. Sierra Mist Natural looks [...]