Sierra Mist new design
Feb 3rd, 2010 by Steve
Update 2/19/10: The official Sierra Mist Facebook Page has released these teaser images of the redesigned Sierra Mist look:
Our friend Terry Knab over at Salute to Soda has spotted this image of Sierra Mist's new design. You'll note that it features a larger contrast of yellow/green to emphasize the lemon/lime flavors found in the drink. It also hops on the "100% Natural Flavors" bandwagon as far as branding.
It should be noted that this design replaces the new look formulated in late 2008 as part of Pepsi's overall relaunch/rebranding of their lineup. Gone is the "misty" font and imagery.
Is this new look an improvement?
The basic layout reminds me of this:
…Which, incidentally, I 'reviewed' here.
[Hope the html works.]
I saw it at a supermarket the other day. i was going to post it but forgot.
It's not all that great but it's way better than the blurry 'mist' font which made me think I lost a contact and gave me a headache.
Looks like a store brand…
It does kinda look like a store brand. I like whatever retro-ish style they were shooting for, but eh, not quite there.
At least it no longer looks like a it's covered in a bad horror movie.
This is an improvement. I have been noticeably purchasing less Sierra Mist and I think the packaging might have something to do with it on a subconscious level. The previous packaging was very generic and generic tends to bring up thoughts of blandness and low quality in my mind…
I really liked the pre-mountain design, but I havn't been able to find an example of it. Hopefully when I get down to Harrisburg I can go take a picture of the pepsi machine that still has/had this design on the button.