Super Bowl Commercial: Coca-Cola – "Hard Times"
Feb 8th, 2010 by Steve
What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLIV?
Brand: Coca-Cola
Title: "Hard Times"
Agency: Wieden+Kennedy
It's "The Simpsons" and Coke, together at last!
This commercial portrays the character of Mr. Burns losing his fortune, and having everything he owns taken away… quite a reflection on our current economic times.
Of course, it ends with Burns being given a bottle of Coke, which makes everything better. Open Happiness indeed!
