Super Bowl Commercial: Coca-Cola – "Hard Times"


What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLIV?

Brand: Coca-Cola
Title: "Hard Times"
Agency: Wieden+Kennedy

It's "The Simpsons" and Coke, together at last!

This commercial portrays the character of Mr. Burns losing his fortune, and having everything he owns taken away… quite a reflection on our current economic times.

Of course, it ends with Burns being given a bottle of Coke, which makes everything better. Open Happiness indeed!

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