What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLIV?
Brand: Coca-Cola
Title: "Sleepwalker"
Agency: Wieden+Kennedy
A guy goes sleepwalking through the Africa savannah… and nothing eats him. But hey, Coke is around, so it's all good!
Very nice production… too bad the concept was stolen from Israeli's ad agency Shalmor Avnon Amichai Y&R which did a full campaign for the Israeli Yotveta drink, with the same music, including a "sleepwalker" ad. tsk tsk tsk.
http://celebrifi.com/gossip/Did-Coca-Cola-steal-its-Superbowl-ad-from-Israel-1517552.html
http://cinemascopian.com/2010/02/08/did-coca-cola-steal-its-superbowl-ad-from-israel/
http://www.opensalon.com/blog/rickyb/2010/02/07/coca_cola_superbowl_ad_ripped_off_from_israeli_company