Oh, and just between you and me, back in 2006-7 there was also talk about another "sugar" beverage being delivered from Pepsi. Trademarks for the phrases Sierra Mist Essence and Sierra Mist Natural were filed December 18, 2006, with updates in status September 24, 2008. Might we see a sugar-sweetened Sierra Mist eventually? I bet sales of Pepsi Natural will answer that question…
It looks like Sierra Mist Natural is closer to becoming reality based on two recent trademark filings by PepsiCo.
Along with the original "Sierra Mist Natural" trademark (#77066208, December 18, 2006), there is an additional "Sierra Mist Natural" mark associated with a design (#77943694, February 2, 2010). The status on this trademark changed on March 1, 2010 to "New Application – Record Initialized Not Assigned to Examiner." Along with this application is the following artwork:
This description is used to in regards to the attached design: "The mark consists of a stylized drawing depicting a splash design with carbonation bubbles. The top of the design depicts stylizations of a cut green lime and a cut yellow lemon. The background blends from white with a gray outline at the top to light green at the bottom of the mark. The words SIERRA MIST NATURAL in green stylized letters are imposed over the center of the background. The shape of the bottle is shown in dotted lines and is not claimed as a feature of the mark. In addition, the shape and proportion of the label to the bottle is not claimed as a feature of the mark."
Of course, this description and logo design might be irrelevant, given that Sierra Mist is going through yet another redesign, with the new look being completely different from the mockup of Sierra Mist Natural in the trademark filing.
Additionally, there's a filing for a "Diet Sierra Mist Natural" (#77927915, February 4, 2010), though not much additional information is available. One wonders how you could have a diet drink that is also natural if one of the elements of making a drink like Pepsi Natural is the use of cane/beet sugar.
Last time I checked, aspartame, sucralose, and acesulfame potassium weren't exactly natural. This could be an opportunity for Pepsi to rollout a stevia-sweetened beverage, given that Pepsi uses the PureVia brand with Sobe Lifewater that markets itself as a "natural sweetener."
Things are getting interesting here!