Update: Mountain Dew White Out won the won the DEWmocracy 2 vote and will be the next official Dew flavor.
In our continuing look at the 3 new Mountain Dew flavors which are a part of the DEWmocracy 2 campaign, we cast our eyes upon Mountain Dew White Out. This flavor, along with Mountain Dew Distortion and Mountain Dew Typhoon, will be voted upon to become a regular part of the Dew lineup. This is just like the last DEWmocracy vote (Summer 2008), where Mountain Dew Voltage prevailed over Mountain Dew Supernova and Mountain Dew Revolution.
If you think this drink looks like soapy dishwater, you aren't alone. It does. And if that doesn't sell you on trying White Out, I'm not sure what will… but I'll keep typing!
This is a drink that is cloudy-white in color, an odd choice for a soft drink… at least one packaged in clear plastic bottle (vs. a green tinted one). White Out is the "Smooth Citrus Dew" per the description on the bottle. Because apparently, the fact that Dew was already a citrus drink isn't a big deal… it wasn't smooth enough! It's interesting how the first DEWmocracy contained a lot of berry flavors, while DEWmocracy 2 features quite a bit of citrus. Surely PepsiCo doesn't already have a planned flavor they want to introduce, do they? 
Given the white beverage, the label design takes on quite a patriotic tone, with an emphasis on red and blue to contrast the pale drink. Blue is the primary color, with both a dark and light hue used. A sunburst/finger pattern sits behind the "Mtn Dew" logo (still hate the spelling), with small "bubbles" sitting inside those shapes. The "White Out" name is spelled out in a font similar to that used to spell "Mtn Dew", bold white letters over two rows. A note on the bottom of the label mentions "Design by Dew fan: Andre Zottolo." The plastic 20 oz. bottle we reviewed was clear, with a standard PepsiCo imprinted "swirl" pattern on the upper half.
The top of the label portrays a silver band asking you to "Choose the Next Dew" and "Try All 3 and Vote at Dewmocracy.com". Text and phone voting has now come into play, as proclaimed by the following callout message: "Vote for Mtn Dew White Out at DEWmocracy.com or call 1-888-292-9418 or text 493 to MTDEW (68339). Standard rates may apply."
The text number 493 is significant because it's the code assigned to the beverage during the early stages of the DEWmocracy process before the drink had a color or name.
So how about the taste? When you open a bottle of Mountain Dew White Out, it smells quite a bit like Squirt, or even Vault, to be honest. The flavor is light, citrusy… and also quite a bit like Squirt, probably less so with the grapefruit flavor, more with a light coconut/pineapple infusion. It's not a harsh taste, but rather pretty smooth. Think a sugar-infused Fresca with caffeine. The flavor is quite sweet, maybe like a liquid version of a jelly bean or a lemon Jolly Rancher candy. But overall, I'd say it's somewhat like a combination of Sprite and Squirt — maybe a tad bit like Mello Yello. In general, it's citrusy, but less bitter.
If anything, the color of the drink is misleading, as you don't quite know what to expect. It's not exactly an attractive hue. From a marketability standpoint, while the flavor isn't too bad, it just doesn't seem different enough to gain a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably not.
Mtn Dew White Out packs 280 calories in a 20 oz. bottle, with 105 mg of sodium and 76 g of carbs — all of which are sugars. It contains 4.55 mg/oz. of caffeine, which is the same as the previous DEWmocracy flavors, however those also included ginseng for extra punch. It's on par with original Mountain Dew which has 4.5 mg/oz. In contrast, the two Mountain Dew Game Fuel flavors from Summer 2009 (Horde Red, Alliance Blue) contained 6.0 mg/oz of caffeine.
What else is inside? Here's the ingredient list… take note of no additional colors added:
Mountain Dew White Out
Carbonated water, high fructose corn syrup, citric acid, natural flavor, sodium benzoate (preserves freshness), gum arabic, caffeine, sodium citrate, glycerol ester of rosin, calcium disodium EDTA (to protect flavor), brominated vegetable oil
Compared to the rest of the DEWmocracy 2 flavors, Mountain Dew White Out is actually not too bad. It's not awesome, but it also doesn't make you gag quite like Mountain Dew Distortion. It's light, citrusy, and mellow… but those characteristics are probably what will lead to its demise. It's just not unique enough to be considered something that the marketplace will support alongside the other Mtn Dew options.
It's safe. It's bland. It's underwhelming.
so i'm not alone in thinking it tastes like Fresca (wich IS carbonated btw)
I disagree a bit about the beverage standing out alongside the rest of the option. Distortion is hard to even tell apart from regular Mountain Dew, and the other terrible Tropical drink is a red hue, which we already have. How many sodas use white as the primary color on the package and the drink itself? I think it certainly stands out among the crowd and could be a welcome addition to the line-up. I just with LiveWire were easier to find, and Pitch Black would return for good. Add this to those four, and you have a great family of Mountain Dew drinks.
I wish that family didn't include that flavor that won last time they did this.
I finally found a bottle of White Out and I like it. The pineapple flavor is apparent right off with a hint of coconut, but after several sips, it started tasting more like a lemon & grapefruit mix. It kind of reminds me of Sierra Mist Ruby Splash, only not quite as sour. It's not my favorite of the three, but I still really like it. I don't drink regular Dew, but I will occasionally drink Code Red & LiveWire. I just didn't like Voltage. Pitch Black is still my favorite of all the Dew flavors and I wish they'd bring it back. The original one, though. I thought Pitch Black II was too sour.
I finally found a bottle of White Out and I like it. The pineapple flavor is apparent right off with a hint of coconut, but after several sips, it started tasting more like a lemon & grapefruit mix. It kind of reminds me of Sierra Mist Ruby Splash, only not quite as sour. It's not my favorite of the three, but I still really like it. I don't drink regular Dew, but I will occasionally drink Code Red & LiveWire. I just didn't like Voltage. Pitch Black is still my favorite of all the Dew flavors and I wish they'd bring it back. The original one, though. I thought Pitch Black II was too sour. I'm planning on stocking up on the three kinds while I can because I need something while I wait for Pepsi Throwback to come back. Yes, I know it's a long-shot, but I'm holding out hope. I just can't drink regular Pepsi anymore.
White Out smells and tastes exactly like the White Mystery flavor of Airheads candy. To be fair, I haven't eaten an Airhead in about ten years, but if recall the taste correctly, this is it. Not bad, but nothing great about it.
I like Voltage the best followed by Distortion. The stores in my area don't seem to carry White Out at the moment and I am very unimpressed by Typhoon. I'd be disapointed if Typhoon ended up winning.
I taste more of a sharp lemon than pineapple, but that's probably just my strange taste buds. I really like this one. It reminds me of the original Smirnoff Ice flavor mixed about 1:1 with Hooper's Hooch.
White out is fantastic! and it is in the lead……….go WHITE OUT
White out tastes like a Calorized Fresca! Typhoon tastes like Tahitian Punch, and Distortion isn't good, but at least it has a mtn dew taste that the others seem to be lacking imo. Revolution was/is better than all 3 of these, there really isn't a special one. I have yet to do it, but id bet a mix of regular dew into Typhoon and White Out would bring out a more mtn dew distinct flavor.
White Out is the best and its adicting since all three dews came out i havent went a day with out White out. Disortion has way to much lime and tyoon tast like fruit punch with carbonation. All together if white losses im done with mountin dew.
The Distortion one tastes terrible! The extra lime is incredibly sour….not a good flavor. Typhoon is waaaaay too fruity and tastes like I'm drinking carbonated fruit loops. The White Out is awesome! I am in love with this drink and if they stop selling it, I'm done with Dew forever as I will always miss it. This drink rocks!!!! GO TEAM WHITEOUT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I'm with DANDAN & diana……. White Out is EASILY the best Mountain Dew flavor EVER outside of the OG Dew…
Hell, it's hard to find and everywhere I go White Out is low in stock. The sales have to be crushing Typhoon & Distortion.
I like Code Red from time to time, don't like Livewire at all, Voltage isn't good, and can't stand Diet Mountain Dew… I'm done with Dew if White Out is eliminated! Which won't happen obviously
White Out and Typhoon 20 ounce bottles are SOLD OUT around here in Northern IL. Over the last 2 days I have been to 6 gas stations and most had Distortion (my feeling is it blends in so well with regular Dew in the cooler nobody notices it), but none had White Out or Typhoon. One Mobil had 12 packs of cans of all 3 flavors but I don't want to buy a 12 pack without trying them first.
I love all mountain dew but in this contest I'm on team WHITE OUT. And if all u guys/girls vote for WHITE OUT at dewmocracy.com then WHITE OUT is sure to win. Now get out there and vote WHITE OUT.
That's funny, after seeing the commercial, the white Dew was the one I really wanted to try! I just thought it was interesting to have that color in a soda lineup.
I didn't even care about the flavor, but now that I know what it is like, I think I will like this one.
HAVE BEEN COKE FAN WITH THEIR VAULT, TRIED WHITE OUT FOR4 OR 5 DAYS, MUCH BETTER. BUT YOU CANT FIND WHITE OUT ANYWHERE IN GREENFIELD IN. WHATS UP WITH THAT, YOUR TYPHOONE NOT BAD ,WHITE OUT RULES.
I really liked it butneed to have it in diet for diabetics
Since I tasted the White Out Mt Dew I really like the taste,But I can,t seem to fine it anywhere in the area I live in,If I knew they was going to take it off the market so soon I would have stocked up.We need more White Out Mountain Dew in Tennessee.
When Pepsi Co. starts paying me market share like the company I represent does, I'll start leaving positive remarks regarding their products. Just the same, I refuse to leave anything negative regardless of my feelings because I refuse to tear others down.
I hope White Out wins…. I'm all out and need some more. Yes, it's a bit like Fresca, but with sugar. It's smoother…less carbonated and really refreshing.
White Out – S'alright. It's hard to feel strongly about it one way or the other. Actually, "bland" is the perfect word to describe it. It's not terrible, it's not great; it's just there.
Hey i hope that the white out wins. I think that the white out is the best of the three!!
White out really caught my taste and the Typhoon and the Distortion are not bad but not as GOOD as THE WHITE OUT….. GO WHITE OUT!!!!! 
I truly think that the white out is the best out tof the three there are!! Ihope that white out wins……. Typhoon was alright but not the best, and Distortion was horrible :pand i will not drink it again sorry to the people who like it and made it but i really dont like the taste!!
I just tried it and I like it.
For those of you who have tried Pocari Sweat, a Japanese sports drink, it tastes like that has been combined with regular Mountain Dew. It tastes much more like Pocari Sweat than Fresca.
I like the white. I don't feel like I'm drinking an unhealthy soda!
I tried this on a whim, not knowing anything about dewmocracy until just now. It was in the machine at work, so I tried it. I was attracted to the white color and "light citrus" promise. Anyways, I think it is delicious.
I liked Typhoon Mountain Dew already has a Citrus Flavor if you want Light Citrus Flavor drink Sierra Mist, 7up, or Sprite. I didn't like any Dewmocracy Flavor thus Far except Typhoon. As for the Flavor of White Out tasted like Regular Mountain dew thats been open for about 3 days with Seltzer added to recarbonate.. I'll probably never drink another bottle… I can agree on Distortion it tasted Bitter. Of the Flavors Mtn Dew did this year Throwback was the best.. I wish they would try to introduce new Flavors of Pepsi like this I would to try something new and Im not talking Lemon or Lime Pepsi or Cherry Pepsi with or without Vanilla
I heard decent things about White Out, and it was the winner, so I tried a bottle.. I already knew that Iwasn't going to care for it on a broad scale, because I love a bottle of Livewire or Code Red every few months, maybe even throwing in a 12 pack into the rotation, but nothing beats the original..
But I was totally disappointed. I didn't want to throw it out, I finished it, but the flavor I was tasting was that of Surge.. and that's not a good thing.. Mello Yello is a passable substitute, Surge was never in the ball park.
Are you kidding? White out won????? This practically tastes just like Fresca if I wanted a new Mountain Dew flavor Fresca is practically the furthest flavor that comes to mind. Why in the hell did people want Fresca Mountain Dew!!! Typhoon was much better then White Out (Fresca) Mountain Dew! Stupid, stupid America you guys also voted for Obama too, go figure! For the record I didn't vote for that loser or for Fresca Mountain Dew!
For all those that just love White Out why not just start drinking Fresca. The flavor was already out there Mountain Dew should be sued for this flavor I can barely notice a difference is Fresca and White Out. The only difference is the ingredients, basically caffeinated Fresca, wow big difference.
Really, people who think this is such a brake through soft drink wake the hell up!!! Fresca has been around for years if not decades.
What is wrong with your tastebuds, those of you that think White Out tastes like Fresca? Fresca has and always will taste like bitter poison. It's disgusting because it has grapefruit flavor in it. White Out is like a delicious iced tea without the herbal flavor, like a sweet carbonated lemonade with no sour bite. It's the most refreshing soft drink I've ever had. It gives you exactly what it says….a light and smooth citrus drink.
I can't wait until October when it's released as the winner. This is Mtn Dew's version of Tropical Sprite Remix to me. It tastes like glacier melt……freaking refreshing!!! I want to drink it in the summer when it's hot, and on the mountain in the winter when I hit the slopes. and No, it does not taste like Fresca….what??!!?? Mtn Dew hit it outta the park on this one, sweeeeeet!
It's ok, but I think it tastes and looks like Alka Seltzer. LOL
Um… What is Fresca? I have never heard of it or seen it in stores.
I hate mountian dew whiteout it is horrible Ioved typhoon
I want MTN dew White out BACK! Can we please get it back on the market. I went out the other day stopped at a gas station and theyhad it! I thought they put it back on the market. I went to all the grocery stores around no one had it! 3 days later i went to CVS and they had it in 12 packs. I bought it all! I love this soda! Will it ever be coming back?
Yes White Out is an okay tasting drink, but it shouldn't be a permanent part of the mountain few line-up. I think we can all agree Distortion is terrible, so that leaves Typhoon, which I personally think tastes great and original. It's really a shame that it will never be available again.
Tried one of these today when I was released from the mental ward at Tallahassee Memorial Hospital. It was pretty good and refreshing. I liked it.
Normally, I like to buy the regular green mountain dew and put two packs of Lays peanuts in the bottle. Since this was a citrus flavored drink, I didn't have the urge to put peanuts in the bottle. However, I did enjoy the refreshing taste and I would definitely buy this product again.
I also liked the packaging as it was very patriotic. Way to go, Pepsi – another great beverage!
I can't wait until October when it's released as the winner. This is Mtn Dew's version of Tropical Sprite Remix to me. It tastes like glacier melt……freaking refreshing!!! I want to drink it in the summer when it's hot, and on the mountain in the winter when I hit the slopes. and No, it does not taste like Fresca….what??!!?? Mtn Dew hit it outta the park on this one, sweeeeeet!….. FAAAG
I can't wait until October when it's released as the winner. This is Mtn Dew's version of Tropical Sprite Remix to me. It tastes like glacier melt……freaking refreshing!!! I want to drink it in the summer when it's hot, and on the mountain in the winter when I hit the slopes. and No, it does not taste like Fresca….what??!!?? Mtn Dew hit it outta the park on this one, sweeeeeet!…..
HATR!
It was awesome that white out won,but at the same time,dewmocracy 2 was dissapointing.They didn't have any ginsing like the ones in dewmocracy 1. Dewmocracy 2 flavors tasted weird,dewmocracy 1 was way better.
I see this product as an alternative to coffee for those who want to keep their teeth nice and white. You get the caffeine kick without the coloring that stains your teeth. So far, I have not found another soft drink with that combo; they all have some coloring added. All we need now is a diet version… and I'm in.
i am hooked!! this stuff is good!!!!
I love this mountain dew, i drink this for a living bro. you should never discontinue this! it's my life in a bollte
If Mountain Dew made Sprite, White Out is what it would be. Sweet.
White out rock I wish limewire cameback
White Out did not deserve to win. It tasted like bat urine and had an weak, but awful sting (if you taste it closely). BRING BACK TYPHOON, EVERYBODY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
There's 3 types of White Out: Voting design (on this page), winning design, and MW3 Double XP design.