Update: Mountain Dew White Out won the won the DEWmocracy 2 vote and will be the next official Dew flavor.
If you think this drink looks like soapy dishwater, you aren't alone. It does. And if that doesn't sell you on trying White Out, I'm not sure what will… but I'll keep typing!
This is a drink that is cloudy-white in color, an odd choice for a soft drink… at least one packaged in clear plastic bottle (vs. a green tinted one). White Out is the "Smooth Citrus Dew" per the description on the bottle. Because apparently, the fact that Dew was already a citrus drink isn't a big deal… it wasn't smooth enough! It's interesting how the first DEWmocracy contained a lot of berry flavors, while DEWmocracy 2 features quite a bit of citrus. Surely PepsiCo doesn't already have a planned flavor they want to introduce, do they?
Given the white beverage, the label design takes on quite a patriotic tone, with an emphasis on red and blue to contrast the pale drink. Blue is the primary color, with both a dark and light hue used. A sunburst/finger pattern sits behind the "Mtn Dew" logo (still hate the spelling), with small "bubbles" sitting inside those shapes. The "White Out" name is spelled out in a font similar to that used to spell "Mtn Dew", bold white letters over two rows. A note on the bottom of the label mentions "Design by Dew fan: Andre Zottolo." The plastic 20 oz. bottle we reviewed was clear, with a standard PepsiCo imprinted "swirl" pattern on the upper half.
The top of the label portrays a silver band asking you to "Choose the Next Dew" and "Try All 3 and Vote at Dewmocracy.com". Text and phone voting has now come into play, as proclaimed by the following callout message: "Vote for Mtn Dew White Out at DEWmocracy.com or call 1-888-292-9418 or text 493 to MTDEW (68339). Standard rates may apply."
So how about the taste? When you open a bottle of Mountain Dew White Out, it smells quite a bit like Squirt, or even Vault, to be honest. The flavor is light, citrusy… and also quite a bit like Squirt, probably less so with the grapefruit flavor, more with a light coconut/pineapple infusion. It's not a harsh taste, but rather pretty smooth. Think a sugar-infused Fresca with caffeine. The flavor is quite sweet, maybe like a liquid version of a jelly bean or a lemon Jolly Rancher candy. But overall, I'd say it's somewhat like a combination of Sprite and Squirt — maybe a tad bit like Mello Yello. In general, it's citrusy, but less bitter.
If anything, the color of the drink is misleading, as you don't quite know what to expect. It's not exactly an attractive hue. From a marketability standpoint, while the flavor isn't too bad, it just doesn't seem different enough to gain a large audience. Fine as a niche flavor, but does hit have the pull of a Mountain Dew Code Red or LiveWire? Probably not.
Mtn Dew White Out packs 280 calories in a 20 oz. bottle, with 105 mg of sodium and 76 g of carbs — all of which are sugars. It contains 4.55 mg/oz. of caffeine, which is the same as the previous DEWmocracy flavors, however those also included ginseng for extra punch. It's on par with original Mountain Dew which has 4.5 mg/oz. In contrast, the two Mountain Dew Game Fuel flavors from Summer 2009 (Horde Red, Alliance Blue) contained 6.0 mg/oz of caffeine.
What else is inside? Here's the ingredient list… take note of no additional colors added:
Mountain Dew White Out
Carbonated water, high fructose corn syrup, citric acid, natural flavor, sodium benzoate (preserves freshness), gum arabic, caffeine, sodium citrate, glycerol ester of rosin, calcium disodium EDTA (to protect flavor), brominated vegetable oil
Compared to the rest of the DEWmocracy 2 flavors, Mountain Dew White Out is actually not too bad. It's not awesome, but it also doesn't make you gag quite like Mountain Dew Distortion. It's light, citrusy, and mellow… but those characteristics are probably what will lead to its demise. It's just not unique enough to be considered something that the marketplace will support alongside the other Mtn Dew options.
It's safe. It's bland. It's underwhelming.