Review: Snapple Grape Berry Punch

We’re all used to seeing Snapple and it’s wide array of juice flavors in glass bottles. Thus it’s a little odd to see a 16 oz. tall can with a the logo slapped on the side. But that’s exactly what we found with Snapple Grape Berry Punch.

We discovered this product at a 7-Eleven, where clearly labeled on the can there’s a suggested retail price of $0.79. This is obviously a budget play, but given the look/feel of the can, I can’t help but wonder if this hurts the brand equity of Snapple.

The can is purple with a green band around the top denoting the pricepoint. The Snapple logo appears below this along with the flavor name (“Grape Berry Punch”), in addition to very clip art-y representations of grapes and strawberries. A small body of text at the bottom of the can mentions the following: “You love grape. You love strawberry. But, do you love one more than the other? Well, Grape Berry Punch means you never have to choose — you get both delicious flavors in one refreshing drink.” Overall, the can doesn’t feel like Snapple. Rather, it looks like a store brand.

Upon opening the can, you are greeted with a scent very similar to grape soda. The color is light purple and somewhat translucent. That first sip is rather surprising, however. I guess I was expecting something that pretty much tasted like grape soda. Surprisingly, it wasn’t as sweet as that expectation. It seemed like the berry flavor took off the harsh grape edge. That was quite pleasant. Sure, there’s still somewhat of a fake flavor and a syrupy taste associated with the high fructose corn syrup. But for the price, it’s not a bad drink.

Snapple Grape Berry Punch
Filtered water, high fructose corn syrup, citric acid, sodium hexametaphosphate (to protect flavor), sodium benzoate and potassium sorbate (preserve freshness), natural flavors, potassium citrate, calcium disodium EDTA (to protect flavor), calcium lactate, calcium gluconate, Red 40, Blue 1

This 16 oz. can contains 230 calories, 125 mg of sodium, 55 g of carbs — 54 g of which are sugars. This drink is caffeine-free.

Snapple Grape Berry Punch is a decent grape/strawberry blend. It’s a low-rent version of the Snapple we are familiar with, but for the affordable price, we can let that slide. It’s not something to write home about, and the can is a questionable extension of the brand, but it’s refreshingly different take on grape soda.