DEWmocracy 2 has ended, the “crowdsourced” promotional campaign to select Mountain Dew’s next flavor. Started in 2009, this second iteration of DEWmocracy produced three finalists by which America could vote upon. The winner of the first DEWmocracy was Mountain Dew Voltage.
The 3 choices debuted in Spring 2010 — which we reviewed here on BevReview.com:
The voting closed in mid-June. The winner is Mountain Dew White Out, the oddly white-colored, mildly citrus-infused flavor of the bunch.
Per the results provided by PepsiCo (which were based on online voting, not sales), 44% of the vote went to White Out, 40% to Typhoon, and 16% to Distortion.
Look for Mtn Dew White Out to claim its proper place in the Dew empire this fall when it’s formally released as the new flavor.