Throwback Thirds: Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks

Good News! As of March 2011, both Pepsi Throwback and Mountain Dew Throwback are permanent additions to the Pepsi lineup!

The third time's a charm!

We've previously mentioned "whispers" via BevReview's Twitter account about the return of Pepsi Throwback and Mountain Dew Throwback in late summer/early fall for a third limited release.

Per Pepsi's customer support, this is now being officially confirmed:

We're thrilled to announce that thanks to the overwhelmingly positive feedback we've received, Throwback is coming back! You'll begin to see these beverages in stores starting July 31st for five weeks or while supplies last. They'll have the same real sugar formula and retro graphics that you liked so much the last go-round.

5 weeks? Seems like these runs are getting shorter and shorter, doesn't it. For those who like to mark their calendars, those dates are around July 31-September 4.

As we get more details, we'll be sure to share them. It's back for a third time, Throwback fans! Special thanks to BevReview fan Rick Powell for passing along the information.

As always, keep checking in here at BevReview for the latest Throwback developments. Keep up via RSS, Twitter, and Facebook.

Other Throwback coverage on


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  3. [...] this time around, things may be a little different. Take a look at the packaging from the 3rd Wave of Throwbacks (Summer/Fall 2010) when compared to this 4th Wave (Winter 2011). Here is the Pepsi [...]

  4. [...] Throwback Thirds: Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks (June 16, 2010) [...]