It’s about time soccer players got their own energy drink, right? Right? We were recently contacted by the folks behind Golazo, who kindly sent along some samples of this new product they are bringing to market. Per their marketing materials, Golazo is a Hispanic term for “awesome goal”. Considering that we’re bigger Arena Football fans here at BevReview rather than football/soccer, we’re going to just take their word for it.
So what exactly is this stuff? Well, first the pitch from the folks that make it: “When talking to soccer players, we found that many of them would combine Red Bull with Gatorade to get the energy and hydration they needed for play. We set out to remove this step and create the first ever ‘Sports Energy’ drink.” I guess that would be why there is such a strong soccer theme to the packaging of Golazo.
Speaking of the look, frankly, it’s quite sharp. Bold white/green/black color scheme with an iconic “crest” emblem typically associated with professional soccer teams. The name “Golazo” is easy to spot, accented with a subtitle of “Born to score”. Cans are slim 12 oz. ones you typically find with energy drink brands. The brim of the can denotes that this is a “Sports Energy” drink and provides both “hydration” and “energia” (yes, we’re going bilingual!) Of course, as a space buff, I also noted that’s also the name of the rocket system the Soviet Union developed to launch their Space Shuttle-clone, the Buran. But I’m pretty sure that’s not what the Golazo folks were aiming for! Other callouts on the can include “Naturally Flavored”, “Naturally Sweetened” (it contains both sugar and Stevia), and “No Preservatives”.
Upon opening the can, you are greeted with a fruity scent, but one that can easily be identified as an energy drink. There’s just something about all those supplements that creates a unique smell, in this case d-ribose, yerba mat extract, taurine, caffeine, and guarana. The color is clearish is a tint of yellow, and is lightly carbonated.
Our initial taste can best be described as slightly bitter, with an influx of a flavor that had parallels with licorice. I’m sure that’s not what they were going for, but it’s probably the best that could be described. As it settles in the back of your mouth, however, the fruity flavor punches out. It was definitely not a berry taste, but rather something more on par with citrus, hinting at orange, but not as strong as tangerines. The Golazo folks describe it as “refreshing mango-lime,” which I guess could be valid here — but honestly we didn’t place those flavors until AFTER we read their description. Power of suggestion? The aftertaste also sparks of residue associated with energy drinks packed with supplements. It was a tad filmy, bitter, and had a diet-ish aftertaste, probably sourced from the use of Stevia. We weren’t too happy with the aftertaste experience.
Golazo Energy Drink
Carbonated Water, sugar, citric acid, natural flavor, sodium citrate, yerba mate (Ilex paraguariensis) leaf extract, potassium citrate, Stevia rebaudiana leaf extract, calcium d-Pantothenate (B5), niacinamide (B3), guarana (Paullinia cupana) seed extractive, pyridoxine hydrochloride (B6), cyanocobalamin (B12)
A 12 oz. can features 90 calories, 23 g carbs (21 g sugars), 65 mg sodium, 60 mg potassium, 2 mg Vitamin B6, 6 mcg Vitamin B12, and 10 mg pantothenic acid. Each can contains 100 mg of caffeine, which breaks down to 8.3 mg/oz. (For comparison, regular Mountain Dew has 4.5 mg/oz.)
Overall, I really like the Galazo concept. The branding and story are excellent. The purpose is clearly identified. The flavor may not be exactly my cup of tea, given the negative association one typically assumes with energy drinks. But with that in mind, an energy drink fan would probably really dig the citrus-y taste. A lot of thought and brand positioning seem to have been put in place for this drink out of Seattle… and it shows. I’d say they’ve met their “awesome goal!”
Official Website: GolazoEnergy.com