Update 5/16/11: Read our reviews of 2011 versions of Mountain Dew Pitch Black and Mountain Dew Supernova.
Original 1/7/11 Story:
Some old Mountain Dew favorites will be returning for a limited time as part of a new "Back By Popular DEW-mand" program the folks at PepsiCo are rolling out. The idea is to bring back fan favorites in 8 week cycles. First up on the list, per Andrea Foote at Pepsi, is Mountain Dew Pitch Black.
Mountain Dew Pitch Black (2004)
First released in 2004, Mountain Dew Pitch Black has definitely been a favorite of ours here at BevReview, and based on the continual comments and posts shared by everyone else, we don't seem to be alone. Everyone seems to miss this grape-flavored take on Mountain Dew.
Numerous readers dropped us a line to let us know that Dew Labs, the community of select Mountain Dew enthusiasts run by Pepsi, posted the following note today:
Just in case you thought we didn't hear all your cries for Pitch Black over the last year and a half, you along with DEW nation have helped influence Mtn Dew's next big program once again! We'll be filling you in on the details coming soon, but you heard it here and on Facebook:"The big secret is out – Mountain Dew Pitch Black will be Back By Popular DEW-mand for a limited time in 2011. We've been hearing for years from Pitch Black lovers that they want their favorite drink back and their unwavering support made it impossible to ignore… and it was time to make it happen! We were planning to provide news as a nice surprise for you later this year but as some of you saw on Facebook late last night or early this morning, you beat us to the punch. We will have more info about the program and the special opportunities for this community. So stay tuned. And thanks for all your PB passion – this truly is a return of Pitch Black by Popular DEW-mand!"
It's interesting that this note mentioned that the news has slipped out already. Part of that might have been prompted by one of Pepsi's bottlers, Walton Beverage, of Ferndale, WA. On their "New Products" page they had a listing for the return of both Mountain Dew Pitch Black, as well as 2008's Mountain Dew Supernova. Those listings have since been removed, along with the mockups of the bottle designs, both which used the newer "Mtn Dew" spelling.
Mountain Dew Supernova (2008)
Per our conversation with Pepsi, Pitch Black is slated to be a limited time offering for 8 weeks, starting in May 2011. It's supposed to be the "first of possibly many" re-releases. We could not confirm if Supernova is indeed one of those other options. (Personally, we were never big fans of Supernova, so no big loss!)
That's all we know for now. Stay tuned as more news becomes available!
PepsiCo should give Josta another run on a limited scale like this!
Oh my goodness, I've been waiting years for this. Pitch Black is the best Mountain Dew flavor. Although, I would also like to see Josta again, along with Holiday Pepsi Spice.
Supernova is actually returning in diet form, along with a new release of diet Voltage. This was on dew labs about a month ago, and some people got in trouble for posting the new logos for them somewhere else, so the news got taken down. They should be released with Pitch Black in May.
Loved Pitch Black. I drank this a lot in 2004 and bought a few cases of it, knowing it wouldn't be around too long. Great to hear it's coming back. Time to stock up.
actually, diet supernova AND regular supernova are coming to stores, don't get mixed up, the diet fanDEWmonium is a completely different promotion from the return of pitch black and REGULAR supernova.
I hope it's the original PB and not the second, sour version. I loved the original PB so much more. I wish they'd make it permanent. It would be so much better than Livewire.
Sweet Mary Lou.
Having been out of the internet loop for a while, I didn't believe it when I read your Twitter message.
But here we are.
'Guess I gotta stock up in May for Halloween!
Thanks for the tip and everyone should buy up the magic purple elixir when it debuts!
Huzzah!
Now, off to my site to write-up visions of PBs dancing in my head.
AllHallowSteve
[...] Source: BevReview [...]
I agree pepsi should bring back Josta on a trial run .
finally! ive been waiting for 1 of 2 pitch blacks to come back ever since i became a mountain dew fan in 2007,never had 1 or both of them,hopefully mountain dew pitch black tastes good like everyone else says it does.
How About We Bring It Back And Leave It Out! Its Good! And people Would Keep Buyin It! Y Is It Only A Limited Time?
Pitch Black 2 was sooooooo much better. Pitch Black 1 was pretty much just a slightly better tasting Grape Crush. But regardless, having either one back will be great.
Why doesn't Pepsi get rid of mtn dew live wire and replace it with something else,such as making ultra violet in regular form and making it permanent.Live Wire is way too boring.
I'd say I enjoyed Supernova about as much as Voltage back in first Dewmocracy, though I like Voltage even more now than I did at first. I certainly wouldn't mind some more Supernova.
Stoked about Pitch Black coming back. I felt like I didn't get enough of that the first time around, in college, when I didn't have the cash to stock up on limited releases like I do now.
It's probably too soon, but I'd like to see Typhoon come out again. White Out, while pretty good, doesn't taste very Dew-like. I thought Typhoon was by far the best flavor, and one of the most unique Dews overall.
It seems that the letter I spent four hours on has payed off. I seriously broke down in tears when I saw this. I will keep extra Pitch Black 20 oz. bottles for future consumption long after they are gone. Why can't Dew just do us all a favor and make it a permanent item? Oh yea, that's right, it would outsell the original Dew formula itself.
Personally, I hated Supernova. But Pitch Black is definitely up there among my favorites. I'm definitely gonna have to buy several cases and stash them in my closet once they release them this summer.
I’m not sure if I’ve had Pitch Black, because I was in 4th and 5th grade back in 2004, haha. It feels like I’ve had it before, but I don’t really remember. As being a huge mountain dew drinker, I’ll be excited for this because it sounds amazing and I’ll definitely stock up on Pitch Black. I also hope Typhoon comes back! That was my favorite out of both DEWmocracies. Typhoon was seriously the only thing I drank all Summer 2010.
not mtn dew but i would really like a return of pepsi blue that stuff was awesome
About time mtn dew really really really does need to leave it out and replace code red and how clear pepsi that would be awsome to
yay for PB!!! its about time i get back one of my favorites. we dont even get live wire here in GA. i'd trade all the newer flavors like white out for the old favs
Whining about the limited 8 week run? You should be thanking the 'powers that be' at Mt. Dew HQ!!! Don't make me take a 20oz bottle of Pitch Black and shove it up your @sses! Keep complaining and I'll reach for the 2 liter… – ha
Screw pitch black, give me back 2 liters of Livewire and a diet version. It IS the best flavor of mountain dew.
[...] the original Supernova, however, it does not contain ginseng. (It will be interesting to see if the rumored return of the original flavor come true as [...]
HNNNNNNNNNNNNNNNNNG
do you think they could be "forced" into making it perminent if we buy the living cr@p out of it while it is out? I know i will!
I'm right there with ya', harry! Buy, buy and buy some more! If it takes off, yes, they will end the limited edition nonsense and it will become a permanent flavor line.
…and to Iso (#22) SUCK IT!!!
Ohhhhhh Yeahh…… Pitch Black is back!!
If i was rich, like Donald Trump or Bill Gates rich, i would buy a warehouse and produce my own Mt. Dew Pitch Black..
That stuff is B.O.M.B!!!
hopefully it is the original pitch black and not the sour pitch black II
OMG WE NEED PITCH BLACK FOREVER! I CRIED WHEN IT LEFT ME! STARS FOR BEST SODA EVER *
Finally PITCH BLACK! I hope they re-release Pepsi Blue too.
I love pb ,typhoon,livewire,revolution,supernova,baha blast all of em for the love of god please bring em all back 4 good all also the red n blue gamefuels too absolutely dew makers freakin rock hard
Peace'love n chicken grease
It's longer than 8 weeks. They commented on a post and said it would be returning for a 3-month run.
[...] is the third release as part of the "Back By Popular DEW-mand" program. We have previously reported on the return of both Mountain Dew Pitch Black (2004) and Mountain Dew [...]
Pitch Black is the best, why cant they just leave it out as a new flavor of mountain dew people would buy the crap out of it.
It is official, typhoon is coming out this summer. What they need to do is bring back revolution or ultra violet (the diet version of rev). But for now… PITCH BLACK FTW !
It's in the warehouse in Tampa, Florida!
Awesome, I love Pitch Black. On another note, I wish the new Dew flavor had been Distortion instead of White Out. White Out just tastes like Squirt. Distortion tastes a lot like a key lime pie that I make.
Any sightings of PB at retailers yet? I'm hopeful it's actually the PB2 formula.. I'm on a mission to acquire PB!!
my husband proposed to me with a bottle 2 liter of Pitch Black back in 2005. we both loved it. we are so excited that it is back!!
Where is Pitch Black in Florida?!?!?!?!?!?!?!?
It's back here in MN at superamericas. Not sure about other gas stations. The label has been updated with mtn dew on it now instead of mountain dew. Tastes exactly how I remember it.
where is pitch black!!!
Is pitch black available anywhere in Ohio yet?
wheres pitch black in fl and what warehouse in tampa
Bought a pitch black in SC off I 95 exit 8, Joker Joes.
where can you buy them
is it around new mexico yet? anyone have it at all?
WE HAVE EIGHT WEEKS TO STOCKPILE!
I think they should bring back the clear pepsi that was the best!!
The name was crystal clear pepsi and more people need to request it to have them want to bring it back
this two mountain dew drinks r the best ones. i like the pitch black than the white. Mountain Dew is the best drink ever. Mountain Dew is number 1.
Supernova is out in diet and regular form
It's the original Pitch Black! I stopped at a Clark gas station tonight and they had only 2 left in the cooler. Hadn't even known it was coming back so my heart just about stopped. Soon it will be widely available again. I still vote for it to be permanent, but I'm just happy to be able to have some now!
Hopefully when they do another Dewmocracy they will put pitch black on there too I just brought a 20,oz and it made me wish I I have a lot more when it last came out
[...] go buy without someone submitting a comment or request via BevReview for the return of Pitch Black. As we reported in January, thanks to the "Back by Popular DEW-mand" campaign, this drink has returned for a limited time in [...]
Distortion reminded me of, Pitch Black 2, and now I have neither. Lets hope they bring back some type of "Sour" type Dew. Though it seems a minority, there are still people who like it. And others who will be made too. >:D
"53Tiffany It's the original Pitch Black!" Is this true?!? Is it the first formula? I didn't hate the second (sour, I believe), but absolutely loved the first.
it is really good i just bought some a few days ago
this was my first time ever having pitch black
Where are they located.. I checked in walmart yesterday and no sign of them.. :/. Any names of stores where people have checked?
I love this pop so much, I was surprised when I saw it yesterday. I would rather see this one stay around and code red be discontinued. I would also like to see Baja Blast from Taco Bell be sold in stores. That one is awesome as well.
[...] 18th, 2011 by Steve As we reported in January, PepsiCo's "Back by Popular DEW-mand" campaign is returning older Mountain Dew flavors for a [...]
PITCH BLACK IS ONE OF THE BEST SODAS MOUTAIN DEW HAS EVER MADE!!!!!!!!!!
I had supernova and it is the best mtn dew out there. Even my friends agree!!!!!! I wish it was not limited. To bad there is no pitch black in stores where i live
Hey Mt. Dew, instead of bringing things back for a limited time, BRING THEM BACK FOR GOOD, you'll make all of us a lot happier…
PITCH BLACK IS BACK!!!!!!!!!! kinda sad that it will soon go away, get rid of some other pepsi product and bring back pitch black for good. if we gotta sacrifice some other kind of dew, let it b the live wire, live wire is good but pitch black kills is. in 3 days ive drank about 20 bucks worth of pb. oh how i missed it and i also miss mdx….
PITCH BLACK II !!!!!!!! THE SOUR KIND!!!!!
OMG PLZ!!!
Found pitch black and supernova at a QT on chamblee tucker in GA. YEAH!!! PITCH BLACK FINALLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I have never had the pitch black before but wow please keep it on the shelf it's like a grape amp without the gitters…love it!!!
HECK YEAH!!!!!!!!!!!!
Thank you Pepsi Co.
LOVE PITCH BLACK,
PLEASE KEEP IT………
What do we need to do to keep Pitch Black……..?
Tell us and we Pitch Black fanatics will do whatever necessary to keep it here.
I was lucky enough to find in Portage, MI 49002.
Harding's MarketPlace.
http://www.hardings.com/hardings/mystore.jsp
I saw the Pepsi rep re-stocking the cooler. I was walking up to request PB. When I looked down, I saw "SuperNova".
I thought to myself – that is one of the trial flavors…
Right next to it, 24 bottles of PB!
I also requested 2 x 12 case of cans of PB
Final Score: 2x SuperNova, 12 bottles, 24 cans. = 36 total
I hope it lasts 6 years!
So far, I have addicted 2 more people to PB!
Those of you in TEXAS I finally found it at a 7-11 on Pipeline Rd. in Bedford near Ft. Worth in 20 oz form. Maybe all 7-11's carry it now.
I can't find it. They had it at my school and I can't find it in stores….Maybe I'll smuggle some out of school…But seriously I am in Burke VA…Any help?
So…Whatever happened to Pepsi Blue?
I'd like to see that one back on the shelves, it was
BOMB ASS!!! So glad that PITCH BLACK IS BACK!!!
But where the hell can I find it in Utah?
Pitch Black for 8 weeks only? Bring it back for good. It is the best MD flavor yet!
I love Pitch Black II… going to drink as much as I can while it's back!
We have been waiting for pitch black forever , you would think if there is enough demand for it that they would want to keep it on the shelves permanently . we totaly wiped the shelves clean today at our local supermarket ……..
I remember drinking mtn dew pb alot back in 2004. I was 19then. oG cs gamer hear from 99. mtn dew is a gamer's dream. I still have an original sealed bottle of pitch black on my shelf and it even has a promotional halloween prop made of paper attached to the bottle with a haunted house and the name pitch black on it. I will throw the video of the bottle on youtube soon. Pitch Black is the best flavor paper has ever put out other than the original forumla and for those of you who love citrus, im right there w/ you on the baja blast. That is only if you love the color of a murky chlorine pool. That unique dirty style green swimming pool color is what the baja blast replicates or emulates in appearance and is great, but only gets 2nd when it comes to pitch black. Oh and love mtn dew livewire, tie ballgame there with baja blast. Long Live mountain dew out of a frosty can. Better way to go than bottles and not just for carbonation maintaining purpose. Just a better consumption method. Dankier. PB is bomb, time to stock up for the california summer
or i mean "PB is the best flavor pepsi put out", not best paper. HAH. my bad
I love this flavor it's so much better than white out. I also loved game fuel that stuff was great
Is this the original Pitch Black or that not as good…but still decent Sour Pitch Black II? I hope it is the original because it was the best soda ever made. I used to drink 4 liters of this a day…Then poo green for a week.
please give us a list of stores where we can buy this stuff!!!!!!!!!!!!!!!!!!!
I found PB and Supernova today I'm in NJ. I'll trade it all for some Livewire!! Can't find it in NJ!! Any help??
What I would like to know if it's in such demand why don't they release it permanent, I hate waiting for this limited time stuff they don't do that with code red or voltage now. Why can't they add Pitch black and maybe even some other good tasting dew's.
Anyone want to trade 12 packs I have plenty of pitch black here in stores. I'm looking for 12 packs of live wire. Email me bones6699@aol.com
Baja Blast is by FAR the best flavor followed closely by SuperNova and Pitch Black (the original/not sour) The Game Fuel was pretty good too. They should replace the horrid WhiteOut and LiveWire with these other flavors! Just my $0.02!
I hate having to look for mountain dew. I simply cannot find it anywhere around here (lafayette indiana) and it's a bit annoying. Just release it nationwide and not in special stores or sh*t like that so if you want it you can buy it.
i found supernova at safeway..but i want pitch black more!!!
I love MTN DEW Im wearing a Dale jr shirt which has Mountain Dew on it. Go Amp Energy Tradin Paint go MTN DEW supernova. Thanks you mountain dew dew drinkers
Finally pitch black is back!!!!!!
if yall want to try and and get pitch black to stay, there is a facebook page you can join, we might be able to get this done with a lot of support. http://www.facebook.com/pages/Bring-Back-Mountain-Dew-Pitch-Black-Permenantly/116376501780062
I had a Pitch Black today. Paid $1.45 for a 20 oz at Dollar General.
i havent seen it in bottle form in Arizona….i was wondering is it going to be back in bottle form soon?
I want to know why you cant find any of these flavors in the stores. I have been to every store in my area and cant find them.
Mtn Dew pitch black was amazaing. Pepsi should continue on making it. I was devestaed when I couldn't find it any more. It's so good. Please Pepsi bring it back, but not on a limited edition, make it like any other Mtn Dew.
Sincerly, Arica
Never tried this in 04 but happened to in may and am very sad that it seems to be gone already. BRING IT BACK FOR GOOD!
Thanks Pepsi! Now let's get to the Josta resurrection!!
OK, it's November and my stash is down to 3 PBs. I've been rationing them hoping to find a few more dusty cases in a store somewhere. Just drank one and I'm getting worried.
I wonder if PepsiCo thinks anybody but the sidewalk-surfing set will ever buy anything from their Easter-egg color assortment of silly swills?