Roaring Lion Energy Drink is a Red Bull clone. It doesn’t try to hide that fact, which in many ways is why its successful, namely from a price and value perspective. Let’s head to the circus as we attempt to tame some lions!
During our coverage of the National Restaurant Association show last year, I got a chance to talk to Brian Boate, Marketing Manager at Roaring Lion. He made no apologies for the brand’s messaging of being like Red Bull, instead pointing out the advantages to a retailer and consumer for going with Roaring Lion.
For example, the 12 oz. Roaring Lion can contains more drink than a default 8.3 oz. can of Red Bull. Additionally, he noted the per unit savings that bars and other locals have by serving up Lion over the Bull — casual customers also see savings per can. The company also showcases taste test statistics that prove (in their eyes) that customers can’t detect a difference between Roaring Lion and Red Bull.
The packaging is pretty attractive for a clone brand, showcasing a blue and yellow color scheme, anchored by the line drawing of a lion that feels like it was pulled from the Broadway poster of “The Lion King”. Upon opening the can you are greeted with that expected Red Bull scent, something akin to liquid candy, but with an odd smell thrown in. Personally, I wasn’t a big fan of this.
As for the flavor, it’s typical “energy drink,” if that makes any sense. Starts out sour and “puckery.” It ends up with more of a sweet aftertaste. The overall flavor sports hints of cherry, green apple, and probably some liquid Smarties candy for good measure!
So what’s the overall take on Roaring Lion? If you are a Red Bull fan, you’ll probably like this drink… and maybe embrace it even stronger as the flavor tastes slightly better than the well-known brand.
Roaring Lion Energy Drink
Carbonated water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, artificial flavor, caffeine, ascorbic acid, inositol, niacinamide, calcium-panthothenate, pyridoxine hcl, Vitamin B12, and caramel
Interestingly enough, enough though Roaring Lion comes in a 12 oz. can, the nutritional information is listed in servings of 8.3 oz. – the size of Red Bull. This results in the questionable listing of 1.4 servings per can.
Calculating up for a 12 oz. size, Roaring Lion contains 172 calories, 506 mg sodium, 37.6 carbs, and 36.6 g of sugars. The caffeine content breaks down to 9.3 mg/oz., which is comparable to Red Bull’s 9.6 mg/oz.
Official Website: RoaringLionEnergyDrink.com
Full Disclosure: This beverage was provided compliments of RLED, LLC