Review: Dr Pepper Ten
Feb 23rd, 2011 by Steve
Update 2/7/12: Based on the success of Dr Pepper Ten, other 10 calorie flavors are currently being tested in various markets. We have additional reviews on Sunkist Ten, 7Up Ten, A&W Ten, Canada Dry Ten, and RC Ten.
Original Review: Who needs zero calories when you can have 10? Dr Pepper Ten is hitting test markets across the U.S., seemingly targeted at males who apparently don't want anything to do with Diet Dr Pepper. Thanks to BevReview reader Erin Tapken, we obtained a sample for review!
Via a tip from our friends at Salute to Soda, we were pointed to John Sicher and his Beverage Digest cover story about Dr Pepper Ten in their January 14 issue, mentioning that Dr Pepper Snapple Group's "research shows 'many guys [aged 25-34] are not satisfied with the taste or image of diet sodas'." The takeaway is that Diet Dr Pepper has long been promoted as tasting very close to the flagship product, and I think folks who drink it would agree. It's also mentioned that Diet Dr Pepper has a "slightly lighter mouthfeel" than regular Dr Pepper, but Dr Pepper Ten is closer to the "full flavor and mouthfeel" of the real thing.
Um, OK.
Sounds like a lot of marketing babble, if you ask me. Let's look at this for what it really is. Dr Pepper Ten is their version of Coke Zero and Pepsi Max. It's pretty obvious. Zero and Max both use aspartame and acesulfame potassium (Ace-K) as their artificial sweeteners, as does Dr Pepper Ten. This is in contrast to the diet products from these same companies, which solely use aspartame in Diet Coke, Diet Pepsi, and Diet Dr Pepper.
Coke has been quite successful with Zero, marketing it as a third primary product line alongside flagship Coca-Cola and Diet Coke. The marketing pitch that "it tastes like Coke" is pretty simple to understand and true, given that Diet Coke actually isn't based on the Coke formula (but rather shares a formula with the doomed New Coke).
2 designs for Coke Zero
The only real tweaking the company has had to do since the rollout is to change the packaging from the original white color to the current black scheme… which probably helped broaden the appeal of the drink with men.
The many, many looks of Pepsi Max
Pepsi, on the other hand, couldn't market themselves out of a box if their life depended on it. Pepsi Max has gone through a name change, no less than 4 packaging redesigns, and a short-lived flavor extension… and they still don't know how to promote the drink.
- "Hey, it has ginseng and will keep you awake!"
- "Hey, it's not really Diet Pepsi Max, it's just Pepsi Max, so guys will like it now!"
- "Hey, let's make the label black so it looks like Coke Zero!"
- "Hey, it's now the official soft drink of the NFL!"
- "Hey, let's waste money on pointless Super Bowl commercials!"
The funny thing is, Pepsi Max is actually a pretty good product that lacks branding focus and positioning with the rest of the Pepsi ensemble of flavors. I still don't think they know what they are doing with the drink.
Which leads us to Dr Pepper Ten, which has a unique problem of its own, albeit a good one. People are very passionate and supportive of Diet Dr Pepper. It's one of the strong anchors of the Dr Pepper Snapple Group portfolio, ranked #10 in sales for 2009 (Source: Beverage Digest), with regular Dr Pepper owning the #5 spot (behind Coke, Pepsi, Diet Coke, and Mountain Dew). The reputation of Diet Dr Pepper being very similar in flavor to the original is solid, and from taste tests, pretty well supported. So how do you launch a new version of a diet drink without alienating or cannibalizing your existing Diet Dr Pepper fans?
(Source: time.com)
Based on the marketing materials being used in the 6 test markets for Dr Pepper Ten (Austin, Denver, Colorado Springs, Des Moines, Kansas City, San Antonio), the pitch seems to be "it's for men only, stupid." Because nothing works better in a postmodern advertising climate than telling men exactly what they should be drinking in a condescending and brain-dead fashion. They absolutely love that!
Here's some copy from the official Dr Pepper website: "Introducing Dr Pepper Ten. 10 bold tasting calories with the same authentic 23 flavors of Dr Pepper. That's a whole lot of taste in one can. Try it today and see why Dr Pepper Ten is not for women."
By not going "zero calorie" but instead throwing in 10 calories worth of high fructose corn syrup (along with the previously mentioned aspartame and acesulfame potassium), this makes Ten a different product from Diet Dr Pepper, as well as Coke Zero and Pepsi Max. It also seems to be targeting the idea that it would taste a lot closer to the full-calorie version because it has 10 calories in it (vs. zero).
There is another hidden bonus that makes it more "manly," I guess. Just like Pepsi Max has the inclusion of ginseng (which they seem to forget about these days when advertising the drink), Dr Pepper Ten has a higher amount of caffeine (4.2 mg/oz) vs. regular Dr Pepper (3.4 mg/oz).
Let's not forget that other "hybrid" type drinks have been tried in previous years. Did we not learn from 2004's short-lived Coke C2 and Pepsi Edge? Granted, those beverages were more half-calorie type products vs. the very small calorie option with Dr Pepper Ten, but has the market changed enough to welcome this type of product back? Who knows what's next?
But let's move beyond the marketing and positioning of Dr Pepper Ten. I'm sure the audience will dictate if the direction picked was successful or not. Let's get into the drink itself!
First off, kudos to the package design folks for not using black as the primary color. Instead, we're given a label that sits on something like a gunmetal grey. Still a dark color and not light/fluffy like a diet drink for women. We're greeted by the standard Dr Pepper logo which now is accented by an all-caps "TEN", sitting above the tagline of "10 bold tasting calories." Elsewhere on the 20 oz bottle we reviewed was the phrase "Same 23 authentic flavors." The standard Dr Pepper plastic bottle shape and design are also in play here with Ten.
Upon opening the bottle, you find that the drink smells like traditional Dr Pepper, perhaps a bit more on the cherry side, to be honest. The look and color of the drink is about the same as regular Dr Pepper.
Now, as far as taste, to better judge the flavor, we compared regular Dr Pepper, Dr Pepper with Real Sugar, Diet Dr Pepper, and Dr Pepper Ten. The results were rather surprising. In short, we found that Dr Pepper Ten actually tasted LESS like Dr Pepper than its Diet sibling. In fact, the flavor was rather bland and lacking the unique subtleties that you usually associate with the drink.
Both Dr Pepper Ten and Diet Dr Pepper have the negative aftertaste typically associated with diet beverages, but Ten was far worse. It was quite overpowering. In contrast, the flavor of Diet Dr Pepper was far more inline with the taste profile of regular Dr Pepper (and Pepper with Real Sugar, for that matter). The different use of sweeteners is probably to blame here, with Diet's use of aspartame coming closer to the original than Ten's aspartame/Ace-K combo. This revelation is somewhat interesting given that there's also some HFCS thrown in for good measure, so you'd think that the taste would be better.
Dr Pepper Ten starts out fine with that first sip, but then the expected flavor never arrives (unlike Diet Dr Pepper), instead trailing right into the negative aftertaste. While there is something there that tastes like Dr Pepper, it definitely feels like those 23 flavors aren't kicking on all cylinders.
We're big Dr Pepper fans, so this was disappointing. Stick with the far-superior Diet Dr Pepper.
Dr Pepper Ten
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, aspartame, sodium benzoate, caffeine, natural and artificial flavors, acesulfame potassium, sodium phosphate
A 20 oz bottle contains 20 calories, 100 mg sodium, 5g carbs, and 4g sugars.
Man that's an ugly bottle. Nothin like mixing gray and maroon together. uhhhggg… drab and yucky.
Interesting approach — a diet soda that isn't quite diet. I suspect there isn't a real big market for it. Men who aren't concerned about their weight will drink the original, and men who have convinced themselves to drink diet and Zero sodas may hesitate that this product isn't as "good" for them — even if 10 calories ain't all that much.
Here in Scotland we have Dr. Pepper Zero, which is great. Has that not been tried Stateside?
Why didn't Dr.Pepper/7-up company just decide to make a drink like that in a different flavor instead of the original Dr.Pepper flavor?Maybe a cherry-lime type of flavor with the 10 calorie per 8 oz. idea.It could be more interesting to buy and try. Dr.Pepper Ten is an unnecessary product.
Sorry To Burst your bubbles, but after drinking TEN I dont want to go back to Diet DP.
Of course, Dr pepper is my favorite. But If I were to choose between TEN and Diet Dp, I'll choose Ten.
Also When you say "We", You only mean you since you only got I sample to review
Vinny, thanks for your feedback on Dr Pepper Ten.
Regarding our review, we actually had it sampled by a panel of 5 people, and write the review using notes of the consensus.
Crazy how they can get 10 calories in 8 oz. but can only manage to squeeze 20 calories in the 20 oz bottle. Those calories never seem to fit quite right, do they.
Yo, im from the hood and i needed a new, manlier drink, but, i didn't get it this blows
I have to totally disagree with you. I was recently in San Antonio and stumbled upon Dr. Pepper 10. We conducted our own blind taste test and everyone chose Dr. Pepper 10 over Diet Dr. Pepper. I love full sugar Dr. Pepper and I feel like the taste of 10 is as close as you can get without the calories. I am anxiously waiting for it to hit the Houston market.
I picked up a case of Dr Pepper 10 about 3 weeks ago and became and instant fan. I normally drink Diet Dr Pepper, and I think that Dr Pepper 10 is much closer to the original than Diet Dr Pepper.
I completely disagree with the negative taste review in this post. My guess is the sample reviewed was exposed to heat.
Marko
Austin, Texas
More Dr Pepper 10 please!
California next please!!!
I also disagree that Diet Dr. Pepper is better than Dr. Pepper 10. I am an avid diet drinker, and those 10 calories really make a difference. When drinking diet drinks it it best to add ice and make sure they are cold because it will make it taste less like a diet drink. Right now I would put Dr. Pepper 10 among the best diet drinks out there.
I must agree with the majority of the comments, and not the writer of the article. Dr. Pepper Ten is much better than Diet Dr. Pepper, and VERY close to full sugar Dr. Pepper. I have been making the change to diet drinks, and actually Pepsi Max had been my favorite so far. This is now my new favorite. I also think that your sample may have been exposed to heat. Try it out of the can, after chilling on ice for an hour. Results may be different!
Just bought it here in OH and I love it! I've been waiting for a zero version and this is the closest thing to the full flavor Dr P. Will now replace my Cherry Coke Zero – never could stand the diet Dr P.
Maroon and grey? Alabama of course! lol Anyway, I LOVE this soda! I am trying to lose a little weight, but can't give up my Dr. P. This is a great sub, and I am making the switch after trying it today! Thanks!!
Well, insightful review I guess. I'm a guy, and I love my soda. I primarily drink Mt. Dew, Dr. Pepper and Coke. Really can't tolerate any diet sodas. I almost prefer water. The "diet" aftertaste stands out like a piece of rotten fish to my taste buds. Wife brought home Dr. Pepper 10 and…no diet aftertaste? I sincerely hope this sticks around, and I hope to see Mt. Dew 10 in the future. Like I said, I love sodas, but drinking 2-3 of those 170-190 calorie cans isn't doing my gut any favors, but I can't tolerate *ANY* diet sodas.
Found Dr Pepper 10 in Warrenton, Texas, drank three of them within 4 hours. It is the best Dr. Pepper ever. Please send some east to Montgomery, Texas.
Found some in Baytown, TX this week. It ROCKS! My new favorite drink!
I say give me the REAL sugar one over any of them. If High Fructose Corn Sugar was ok for us to consume in EVERYTHING we eat and drink why is it banned in France?? I lived there 2.5 years and always said the soda tasted different and better. Then I found out all their sodas are made with REAL sugar (except diet, apertame). Their percentage of obesity is way lower than the US so maybe there is a difference between real sugar and HFCS! It's all government manipulation and commercialism.
Thanks for the review! I bought one yesterday and tried it. I am an avid Diet DP drinker but am open to new flavors. Unfortunately I won't be switching to DP10 it didn't have the bite or flavor of Ddp. I am hoping they will start moving away from aspartame and try stevia. Thanks!!
I totally disagree with the review of DP10. I have tried several cans of the new product and find it more flavorful than DDP. Not available in our area yet. Hopefully the product will be more widely distributed in the near future.
Honestly, I never found diet Dr. Pepper to taste anything like the original. I always bought diet cherry Dr. Pepper which tastes good for a diet drink. However, this Dr. Pepper Ten is much closer to the original than diet Dr. Pepper or diet cherry Dr. Pepper.
Wow, I disagree with you. I just picked up some Dr. Pepper Ten today for the first time. I think it tastes much more like the regular Dr. Pepper than Diet DP, and it lacks that weird metallic taste that Diet DP has. I'm a fan of the Ten.
I wish the beverage manufacturers would make a low calorie drink with NO aspartame…. right now, you have to buy organic or Diet Rite to get a drink free of the stuff. When are the big guys going to get on board? I know there is a market for it.
Like everyone else I'm loving Dr. Pepper 10. Interestingly though I'm a very girl, figure-conscious female, not their target male. I think that trying to target males is just wrong. I DETEST diet drinks. I've always drank calorie sodas because the aftertaste has always killed me. While there is some aftertaste with 10 it's not terrible like a true diet. I will continue buying it as long as I can find it! Vanilla and Cherry Coke are my favs. but I am sick of drinking 150 calories several times a day. I could drink the whole 12 pack of my Dr Pepper 10 and still drink less calories that just ONE Coke. If you are on the fence try it out.
Steve, you should put a poll on here. I think you'll see that the review panel and yourself are sorta outnumbered. I will now return to drinking my 10 and watching Nascar. lol
I am a dedicated life long Dr Pepper drinker. I switch between regular and diet whenever I feel I need to watch calories. I stumbled upon a 20 oz Dr Pepper Ten last night on a business trip as it is not yet available in my area and wanted to give it a try. Took 2 sips and ran back into the store to buy a case (or 3) to take home until it arrives in my city. I will definitely be replacing my switching back and forth from diet to regular and sticking with Ten consistently now. I am completely sold on this product!!
I love real sugar DP and I refuse to drink anything else, then the other day my not so bright mother-in-law tried to be nice and buy me a soda, how u mix up an all maroon bottle for a grey and maroon bottle beats me but she did and i'm kinda glad. DP10 is awesome it doesn't taste like diet soda to much and to be honest i could drink dp10 from now on.
When are you people going to understand that people that don't like Diet.. not "don't prefer" but DON'T LIKE the taste.. the nasty aspartame taste always associated with all these things.. the same nasty taste that they claim isn't in Diet Dr. Pepper or Diet Mountain Dew is what drives people away. I would love to cut out the calories from Soda.. I'm not that heavy but I'd probably drop 20 lbs just from that, given I drink about 2 sodas a day on average., but they roll these new drinks out and they always review it and say "It's not that bad!" No.. NO.. Get a real non-diet drinker, a diet hater, someone like us who GAG.. literally gag on diet.. and then review it and get back to us when it's "not that bad"
I tried it a couple ago, I liked it.
It's OK, and it does taste like Dr Pepper, but it's just way too sweet, almost nauseatingly so. The gray/red doesn't help it differentiate itself from a normal diet drink, either; it only distinguishes itself from Diet Dr Pepper.
I believe Dr pepper 10 is good enough for all sexes. Saying in the commercial Its only FOR MEN IS BEING SEXES.You maybe faces huge lawsiute in this matter.
I buy diet coke with splenda or if I can't get that I end up with dietrite. I have been waiting for a dr pepper with slenda or stevia for years. I guess I go on waiting.
I have to say that I'm thrilled with the new product. My dad works for Dr. Pepper. I've tried literally every Dr. Pepper test product for the past 20 years (yeah…even Chocolate Cherry Vanilla DP..barf!) I'm not a diet drink fan, but this one tastes pretty good. I hope it's a hit because I'd buy it. It's way better than Diet DP.
Tried another can, and noticed a lot less Dr Pepper taste, masked by a lot more sweet. A third can was a lot closer to the second. If my life comes to the point that I find myself sticking to diet beverages, I'll take Diet DP over this, although by that point I'm sure Dr Pepper 10 will be long off the shelves. It's OK, but hardly good enough to make me want more.
As for sexism, advertising a product to a specific gender is hardly a new idea, and certainly not one that people will sue over. If someone does sue, the judge'll probably be laughing his (or her) ass off as he (or she) throws the case out.
My new favorite drink! Couldn't agree more with some of the other comments. . I as well cannot stand the "diet aftertaste" and dr pepper 10 is the first diet cola I've not tasted it in. The mouthfeel is just like the original and it finishes fantastic! Kudos Dr. P, I hope this starts a new trend
Dr. Pepper with real sugar??? Now where can I find that!!!????
This is probably WAY too much info but…it made my tummy hurt. Like, poot-city delux hurt. Too bad, because it tastes more like DP than Diet DP.
There is an important legal issue that 10 Bold addresses. Coke can now give preferential pricing for customers who have only Diet Coke as its only fountain diet soft drink. They won that legal antitrust battle. Comes now 10 Bold, not being diet, and Coke will not be able to claim that its customers do not qualify for the diet discounts when they serve it. Hello, win column!!
Actually, the entire bottle has 25 calories. Not 20. Because the bottle has 20 ounces, and there are 10 calories for every 8 ounces, that leaves out 2 ounces, and 5 calories. The can itself has 15, NOT 10. False advertising.
I caught this and I'm 17 and in a high school marketing class. Good job, Dr. Pepper. Nice failure.
Its just like a diet DP except less empty on the aftertaste…The elevated caffeine level is noticeable compared to regular DP or Diet DP..I'm not sold to the point where I'll go buy a case. Its honestly just not that good, but not terribly bad either. I would never drink a Diet DP again, but I could probably have a few of these if they were the only thing around..
I bought this for my family and EVERYONE burped after drinking it like CRAZY! Every time anyone drank it they would burp and burp and burp. We thought the taste was diet-ish tasting but not -exactly- like Diet Dr Pepper. We won't be switching over to 10 but the 12 pack we got won't go to waste. (just a side note…We like the commercial and everyone who says its sexist is totally lame. It was obviously meant to be taken as a joke..the joke being men are too manly to drink girly diet drinks but when its 10 calories it isnt diet..its just 10 manly calories) I'll love Dr Pepper forever. No matter what
..i just probably wont buy dr pepper 10 again.
"Actually, the entire bottle has 25 calories. Not 20. Because the bottle has 20 ounces, and there are 10 calories for every 8 ounces, that leaves out 2 ounces, and 5 calories. The can itself has 15, NOT 10. False advertising.
I caught this and I'm 17 and in a high school marketing class. Good job, Dr. Pepper. Nice failure."
10 calories per 8 ounces, which is the recommended serving size.
You're 17. You're forgiven.
I decided to try this. I'm a diet drinker now, but remember fondly how Dr. Pepper used to taste to me as a kid. The real sugar ones come closest to that flavor (with minimal aftertaste, since diet has ruined my palate). This comes closer than Diet for real flavor as well.
First drink, my first thought was it was a fuller taste than the diet, and much closer to how I remembered it as a kid. Like the diet either is missing that flavor, or that flavor is masked by the sweeteners of the diet. It's the fruit flavor that makes Dr. Pepper unique.
After the third, the flavor is still there. But I'm getting a little aftertaste as well. It's not bad, especially not as bad as regular Dr. Pepper. But it's still a deterrent to drinking it.
Overall an 8, with real sugar instead it could be a 9-10.
I dislike Dr.Pepper. It has a unsastified flavor! Not even my wife likes it, its just not good for you.
This is pretty good, i'll get more!
And Jewels2kind is doing an excellent job of representing females, you know, with the misspelling of "sexist" and "lawsuit".
Uhhh I'm a 27yo Male I drink mostly Coke because I hate diet drinks!! That being said I think diet dr. Pepper is the best out of all the diet drinks but DR. Pepper has won me over. Ten taste much better than the original diet dp. The color is iffy but I gaurantee that those 23 flavors are firing on more cylinders than a Lamborghini!!!
[...] like Coca-Cola Zero (which originally was white) and Pepsi Max, or recently released silver can of Dr Pepper Ten, specifically marketed "It's Not For Women". But I digress. This nice female can has Lily's dress [...]
LOVE LOVE LOVE it!!!
Watched this AD. I guess Dr. Pepper supports LITTERING because that guy just tossed the can out the side of his all-terrain vehicle. I am therefore boycotting Dr. Pepper 10.
You know, I only drink dr. pepper. So when I started a diet plan, Dr. Pepper 10 helped cause i am a huge soda drinker. However I just recently saw a commerial for it, advertising to men and how is that even right. I am very disappointed with Dr. pepper as a female fan of it and have since stopped drinking Dr. Pepper altogether because of these sexist commerials. Thanks a whole lot Dr. pepper, very disappointed.
Yeah the commercial is supposed to be a joke and funny…I get that. I mean I can't imagine people suing them over it—BUT—it does make me feel like they don't want my business as a female. I still love it and have still been buying it. I haven't noticed the increased caffeine, have noticed that I do seem to burp more. When it passes into my mouth it seems extra, super fizzy—much more so than other soft drinks. The taste is still good though and even if drinking a whole can is 15 calories it's still better than drinking a regular soft drink.
I tried 10 and like it a lot better than Diet Dr Pepper. Most diet sodas leave a definite aftertaste that has become more noticeable as I get older. 10 does not for my taste. I am a fan and hope it spreads to my home market not just San Antonio where I am visiting.
I was given a free 2 liter bottle of Dr. Pepper 10 when I bought a roasted chicken at my local supermarket. As I was in a rush I did not scan the ingredients and only discovered that this product contained aspartame when I arrived at my house.
This beverage tastes the same as Diet Dr. Pepper and is polluted with the same beverage's wretched false sweetener aspartame.
I will stick to my Texas made Dublin Dr. Pepper which uses real sugar. As a man I also find the marketing campaign the height of idiocy.
I usually can't tolerate the flavor of ANY diet soda – no matter what they're 'sweetened' with – the only exception being diet Irn Bru. Alas, Irn Bru costs me a fortune, as it's an import from Scotland and I'm in San Francisco! Yes, even diet DP – which so many folks assured me was the best diet soda around – makes me want to hurl…. But, what the heck, I thought I'd give the ten-calorie DP a try because I'm ever the optimist.
I found it FAR more palatable than diet DP and while it still has some of that funky/nasty aftertaste that I associate with artifical sweeteners, it wasn't nearly as overpowering as usual. In fact, after a few swigs from the bottle, I got used to it and was willing to keep drinking.
Given a choice between it and regular DP, I'd go for the regular sort, of course, but I've got 40lbs to lose and a sweet-tooth that's very hard to ignore, so compromise is necessary.
And, as is clear by my user name, I'm not a guy. But I could give a d*mn about the gendered marketing campaign…
I thought Dr. Pepper 10 was terrible. But I don't like any diet drinks with aspartame.
Love the 10!!! New favorite diet drink!!! Chosen by me over Max, Zero, Diet Dr. P and Diet Mtn. Dew.
Anyone notice the 10 calories per 8 fluid ounces but 20 calories in a 20 oz bottle. Isn't that actually 1 calorie per one fluid ounce? If it were the 10 calories per 8 fluid ounces would that not be 24 calories in a 20 oz bottle would it not?
Oh, i guess they have in earlier posts. They were just a little off on their math, as was I. 20 oz – 16 oz = 4 oz left. They said 2 oz but it's actually 4 oz which is the 5 calories. So, it would be 25 calories in the 20 oz bottle. Not the 20 calories as advertised on the bottle.
I'm a normal guy and I do drink diet soda on occasion. For me, I don't care what the label looks like. It can have blue bunnies and unicorns all over it, say it's for women only, and be called Tab, and I'll still drink it if it's cold and available. When I buy soda, I buy what's on sale and that can be Pepsi, RC, Coke or the store brand. It makes no difference. I'm drinking the beverage because I'm thirsty, not because I'm looking for a sensual, gourmet experience.
Thanks for the review. I was going to try some 10 until i read this. I can't stand that aftertaste.
This stuff is HORRIBLE Avid Dr Pepper fan here especially cherry flav and I just poured 90% of a 2 liter down the sink this stuff is RANCID. The only good thing here was the bottle had a .55 cent coupon attached to it.
I absolutely LOVE Dr Pepper Ten, and I am not a man. I don't like diet drinks but i really don't like the super sugary taste of the regular sodas. This is a perfect inbetween and it's my new obsession. Who cares if it's only for men??
Dr Pepper 10 is a lot better then the regular diet version the aftertaste is all most non-existent the reviewers must of gotten a bad bottle some how. I wonder if will see a cherry version of ten in the future.
Also my 12oz can of ten says 1 serving per can with 10 calories per serving so that would translate to less then 20 calories from a single 20oz. The 2liter also uses a 12 oz serving size with 10 calories per serving so the 20oz label is likely wrong.
I quit drinking sodas 3 years ago. I was a Dr Pepper drinker and loved it, but I got on the health kick, weight, diet and everything. I have never felt or looked better. Then came Dr Pepper TEN with 10 Bold Tasting Calories! Great, I'll give it a try and I did. Loved it! I thought maybe I can have a soda from time to time. Wrong!!!!! After drinking 3 in a 2 week period I decided to check out the sweetner…."ASPARTAME". I will never drink another and feel like I wasa trying to kid myself about sodas in general.
To the blog author: I don't know who "we" signifies, but I have a real problem with their/your taste test.
Dr Pepper 10, IMHO, is the best diet soda to come along in 20 years. It ALMOST tastes like regular Dr Pepper. I don't detect the strong aftertaste your "test" uncovered, and I've downed at least four 12 packs in the past two months.
For years, I tried to convince myself I like Diet Dr Pepper, but when Caffeine-Free Diet Dr Pepper came along, I set Diet Dr Pepper aside permanently. (I don't really know why, but decaffeinated Diet Dr Pepper does not have the metalic aftertaste of Diet Dr Pepper. This coming from a huge caffeine fan.)
I hope the company gives Dr Pepper 10 a fair shot, because it's already become an everyday drink for me, though at some point, they need to lose the idiotic selling point about it being "for men only."
Sorry, Steve. I didn't see your reply to Vinny. But I would strongly suggest you round up your five panel members for a second try. AND, AS THE DEMOCRATIC PRECINCT COMMITTEEMEN SAID DURING THE 2000 PRESIDENTIAL RECOUNT, DON'T LET THEM STOP UNTIL THEY GET IT RIGHT!(!?!)
please make stevia dr pepper!
This is not really that good. I find it too sweet and with a less complex taste than either Dr. Pepper or Diet Dr. Pepper. This should go the way of New Coke and the Edsel (a car model put out by Ford that was on the market for only 3 years, for you younger readers).
WTF……. how come noone eles is pissed off that it's only for men…. if it was a 10Cal drink then men shouldn't drink it. They like there fat crap. Hint's why they drink beer. and whats with the littering. Now if it was a 500cal drink then HELL yeah it's just for men.. not 10??? makes no sence!
[...] color used today. Other companies, such as Pepsi (with Pepsi Max) and Dr Pepper Snapple Group (with Dr Pepper Ten) have adopted this color association of black/grey to mean "calorie-free soda" aimed primarily at [...]
There is a drink out there that uses Stevia and is called Dr. Zevia.
I agree with most of the commenters that Dr. Pepper TEN tastes great and very close to Dr. Pepper. It certainly helps to have ice with it and make sure the drink is chilled. Infinitely better than Diet Dr. Pepper in my opinion. Very close to being on the same level of greatness as Coke Zero. Pepsi Max is a bit too much with the extra kick, though sometimes that can be good too.
You know what we need? Barq's Zero. Please!
I'm actually a big fan of Dr. Pepper TEN, I would love for them to make Dr. Pepper Cherry TEN that would be a dream come true. It tastes way better then diet dr pepper to me. I bought 3 cases of it!
I'm sorry, I've been a Dr. Pepper fanatic for over 20 years now! It has been my drink of choice since I can remember. Dr. Pepper 10 tastes so incredibly close to the real thing. I'm not really sure how you think that it doesn't, but I digress. It's a great product and hopefully it'll be back on my shelf soon!
I was surprised when I read the negative review. I expected the experts to be as happy with DP10 as I am. My favorite diet drink for years has been DDP, but DP10 is enough better to make me look for it in store instead. I didn't expect 10 calories to make a difference, but I guess the addition of a few drops of corn syrup actually improve the taste and "feel" of the drink in your mouth. My only concern now is that I haven't been able to find DP10 on the shelves the last two times I've been to the store and I'm hoping it's just a supply lull and not an abrupt end for the product.
I'm living in the heart of the Midwest, and I don't have any problem finding Dr. Pepper 10 at any grocery chain I shop at.
I'm wondering where Tristan and Mike live, as they are saying they can't find it on the shelves. (Just in case, I think I'd better go down and grab five or six cases, in the event it becomes scarce here in St. Louis.)
I sure hope Dr. Pepper 10 isn't just a trial balloon product. It should replace Diet Dr. Pepper in the line of Dr. Pepper offerings.
[...] 25th, 2012 by Steve We reviewed Dr Pepper Ten back in February 2011 when it was still being test marketed. Since then, Ten was expanded nationwide and according to the [...]
Is this new or the Dublin recipe of Dr. Pepper – strange how they came with something new after shutting down an icon for Dr. Pepper!
I disagree with the review. Dr Pepper Ten tastes a lot better than Diet Dr. Pepper. Actually I just exchanged some Diet Dr. Pepper for Dr Pepper Ten because it tasted better.
[...] The third stop in our look at the 2nd Generation of "Ten" flavors from Dr Pepper Snapple Group brings us to A&W Ten, having previously explored Sunkist Ten and 7Up Ten. These products, along with Canada Dry Ten and RC Ten, are currently in testing following the successful launch of Dr Pepper Ten. [...]
[...] After enjoying Sunkist Ten, we continue our look at the 2nd Generation of "Ten" flavors from Dr Pepper Snapple Group with a look at 7Up Ten. Along with the aforementioned Sunkist flavor, it joins A&W Ten, Canada Dry Ten, and RC Ten in testing following the successful launch of Dr Pepper Ten. [...]
I would urge everyone who reads this due to interest in ingesting any diet soda, to stop drinking diet soda today or using any form of artificial sweetner. Aspartame, which IS artificial sweetener, is probably the most toxic chemical you can ingest. If you value your health or your life in any way, shape, or form at all, if you even care one iota about what you put into your body then don't ever accept aspartame into your body, do the research yourself it is pure toxic sludge.
Kyle, you could ruin a wet dream(!!!!!)
Another product with Aspartame?!? NO THANKS.