Update 5/16/11: As debuted on the 5/15 episode of NBC’s The Celebrity Apprentice show, and later illustrated on 7Up.com, here’s a look at the packaging for 7Up Retro:
Official description for the bottles above reads: “Introducing 7Up Retro. Made with real sugar for an UNdeniably crisp, clean taste and available in glass bottles for a limited time.”
Official description for the 2 can designs above reads: “Introducing two retro-inspired takes on 7Up, from The Celebrity Apprentice Finalists A and B. Made with Real Sugar for an UNdeniably crisp, clean taste and only available for a limited time.”
The first option reflects the 1970s, while the second is situated in the 1980s, as denoted by this poll on NBC’s official website for the show:
7Up’s Facebook page also looks at the different decades and how they relate to package design:
Ingredients are as follows: Filtered carbonated water, sugar, citric acid, potassium citrate, natural flavors, calcium disodium EDTA (to protect flavor). Contains no juice.
A 12 oz bottle or can contains 150 calories, 45 mg sodium, 39 g carbs, and 37.5 g sugars.
Also, here are a few screencaptures of 7Up Retro packaging concepts from the same episode of The Celebrity Apprentice. Watch via Hulu.com
Availability is slated to be at least through the end of June.
Original Story from 3/14/11: As hinted at via our tweet on February 28, we’ve got confirmation that 7Up Retro will be arriving in May.
The launch will be tied to a promotion done in conjunction with NBC’s Celebrity Apprentice reality show. You may recall that last year, Dr Pepper Snapple Group, the parent of 7Up, used the same show to launch limited runs of Diet Snapple Trop-a-Rocka Tea and Snapple Compassionberry Tea. Apparently the folks at DPSG found that platform successful enough to continue with rollouts.
We’ve also heard that Snapple’s sponsorship of one of BevReview’s favorite reality shows, The Amazing Race, will be used to introduce new flavors Papaya Mango Tea and Diet Papaya Mango Tea later this month.
The introduction of a limited time lemon-lime product that uses “real sugar” should provide a nice comparison product to Pepsi’s Sierra Mist Natural. While we like the sugar Sierra Mist, we do agree that something in the taste just seems a bit… off.
Dr Pepper Snapple Group experimented with the current limited release “real sugar” trend in soft drinks via Heritage Dr Pepper (bottled by Pepsi) and Dr Pepper with Real Sugar (bottled by Coke). Of course what got this whole thing started was the rollout of PepsiCo’s Pepsi Throwback and Mountain Dew Throwback, which after 4 limited edition rereleases, are now permanent parts of the Pepsi lineup. With the recent reboot of 7Up’s normal formula, we’re looking forward to tasting this sugar-infused version.