As hinted in our January 7 story announcing the 4th return of Pepsi Throwback and Mountain Dew Throwback, on March 11 Pepsi announced via Facebook that the Throwbacks are shifting from limited time to permanent status.
Due to popular demand and the passionate support of our wall comments, we're thrilled to announce that Pepsi Throwback is here to stay! Throwback fans… your prayers have finally been answered (except for that awkward one you made back in high school)!
I followed up with Pepsi later in the day to confirm that Mountain Dew Throwback would also be part of this change.
It's been a long road since we first talked about this back in February 2009, but it looks like Throwback is finally here to stay! Great job in voicing your opinion, everyone!
Other Throwback coverage on BevReview.com:
- Pepsi/Dew Throwbacks discovered via trademark filings (February 9, 2009)
- Unused prototype bottle designs leaked (February 19, 2009)
- Official Facts about Pepsi Throwback & Mountain Dew Throwback (February 26, 2009)
- Preview of another sugar-sweetened drink: Pepsi Natural (March 5, 2009)
- Review: Pepsi Natural (March 16, 2009)
- Review: Pepsi Throwback (April 17, 2009)
- Review: Mountain Dew Throwback (April 21, 2009)
- Tips in finding Pepsi and Mountain Dew Throwback? (April 21, 2009)
- NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009)
- Pepsi, Dew Throwback to return in December for 8 weeks (August 10, 2009)
- New Mountain Dew Throwback Design (September 9, 2009)
- Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs (November 27, 2009)
- Review: Pepsi Throwback (December 2009 Rerelease) (January 1, 2010)
- Review: Mountain Dew Throwback (December 2009 Rerelease) (January 6, 2010)
- Throwback Thirds: Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks (June 16, 2010)
- News: Pepsi, Dew Throwback return in 2011 for 4th limited run, perhaps extended beyond 8 weeks (January 7, 2011)