News: Pepsi Throwback, Mountain Dew Throwback become permanent


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As hinted in our January 7 story announcing the 4th return of Pepsi Throwback and Mountain Dew Throwback, on March 11 Pepsi announced via Facebook that the Throwbacks are shifting from limited time to permanent status.

Pepsi Throwback, Mountain Dew Throwback become permanent
(Source: Facebook)

Due to popular demand and the passionate support of our wall comments, we’re thrilled to announce that Pepsi Throwback is here to stay! Throwback fans… your prayers have finally been answered (except for that awkward one you made back in high school)!

I followed up with Pepsi later in the day to confirm that Mountain Dew Throwback would also be part of this change.

It’s been a long road since we first talked about this back in February 2009, but it looks like Throwback is finally here to stay! Great job in voicing your opinion, everyone!


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Other Throwback coverage on BevReview.com: