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As hinted in our January 7 story announcing the 4th return of Pepsi Throwback and Mountain Dew Throwback, on March 11 Pepsi announced via Facebook that the Throwbacks are shifting from limited time to permanent status.
Due to popular demand and the passionate support of our wall comments, we're thrilled to announce that Pepsi Throwback is here to stay! Throwback fans… your prayers have finally been answered (except for that awkward one you made back in high school)!
I followed up with Pepsi later in the day to confirm that Mountain Dew Throwback would also be part of this change.
It's been a long road since we first talked about this back in February 2009, but it looks like Throwback is finally here to stay! Great job in voicing your opinion, everyone!
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Other Throwback coverage on BevReview.com:
- Pepsi/Dew Throwbacks discovered via trademark filings (February 9, 2009)
- Unused prototype bottle designs leaked (February 19, 2009)
- Official Facts about Pepsi Throwback & Mountain Dew Throwback (February 26, 2009)
- Preview of another sugar-sweetened drink: Pepsi Natural (March 5, 2009)
- Review: Pepsi Natural (March 16, 2009)
- Review: Pepsi Throwback (April 17, 2009)
- Review: Mountain Dew Throwback (April 21, 2009)
- Tips in finding Pepsi and Mountain Dew Throwback? (April 21, 2009)
- NPR Interview with Steve Tanner about Pepsi Throwback (May 5, 2009)
- Pepsi, Dew Throwback to return in December for 8 weeks (August 10, 2009)
- New Mountain Dew Throwback Design (September 9, 2009)
- Pepsi Throwback, Mountain Dew Throwback December 2009 relaunch designs (November 27, 2009)
- Review: Pepsi Throwback (December 2009 Rerelease) (January 1, 2010)
- Review: Mountain Dew Throwback (December 2009 Rerelease) (January 6, 2010)
- Throwback Thirds: Pepsi, Dew Throwback to return for 3rd run in August for 5 weeks (June 16, 2010)
- News: Pepsi, Dew Throwback return in 2011 for 4th limited run, perhaps extended beyond 8 weeks (January 7, 2011)
Now if pepsi can just call these throwback products pepsi and mountain dew,with real sugar,instead of having pepsi and mountain dew and their throwback versions out in stores all at once at the same time.
I just want them to put the Mountain Dew Throwback in 2L versions instead of just the cans…… I know they do exist that way, I picked up a 2L in the Bristol, VA area last year. Just need to get them up here in Pittsburgh, PA as well in 2L.
Think god, before I had to travel to mexico to get Pepsi made with real sugar. God it taste so much better.
Coke imported from Mexico (real sugar, glass bottles) is available at Costco across the US.
I just wish they'd make gum without artificial sweetener in it!
@Andre
came here to post this – bottled coke from mexico got this all started many years ago!
Andre – it's also twice the price as the HFCS stuff. But if I were you, I'd look again at the ingredients! The ingredient list I've been seeing on Mexican Coke now says Sugar and/or High Fructose Corn Syrup as Mexico is now using a large amount of the cheap stuff from the US.
Plus they're trying to lobby to change the name from HFCS to corn sugar to trick people into buying it.
how about instead of patting these companies on the back, we pressure them to STOP PRIVATIZING WATER!
Unite against the tide of false thirst quenchers. DRINK TAP WATER!!!
The MountainDew still has sodium benzoate in it.
WINNING! for real WINNING, now remove all the chemical preservatives like sierra mist did, ill assume flavor will take the trump card over that for now though, I hope the market continues to force these chemical dispensers to change
I hope this is not too far off topic. I was in a Taco Bell in Seal Beach, Calif. last night and found out from a quick taste test that Pepsi Cola Corp. has changed the "Post Mix" that Taco Bell uses in ALL of their supplied syrups. I brought this to the attention of the Mangaer and she showed me the "new" box that the syrup comes in. She stated that there had been many complaints about the new taste and that unfortunately they had no control over it. The taste on Mountain Dew is the most noticeable of all. It is as if they had dialed back the syrup ratio to the point that you can barely taste it. I am curious if any other customers out there have noticed this change.
I just hope that Pepsi starts making their Throwback products with pure cane sugar; instead of the cane sugar/beet sugar hybrid that they are currently using in their Throwback products. Common Pepsi.
WOW… This is an answer to my prayers… Mountain Dew Throwback RULES !!!
THROWBACK RULES !!!!!!!!!!!!!!!!!!!!!
Good I see my subliminal video to Pepsi worked. Good ..good..(rubbing hands together).
CORNKNOB- they do make chewing gum without artifical sweetener- it is called
BAZOOKA OR BIG LEAGUE CHEW- THERE ARE OTHERS- BUT YOU NEED TO LOOK IN REAL CONFECTIONARIES- NOT LOCAL STORES…
I actually have a request. Could you please put mountain dew throwback in soda machines.