#17 Queen Amidala – Star Wars: Episode 1: The Phantom Menace Pepsi Cans


Phantom Phridays showcase PepsiCo cans featured in the 1999 promotion of Star Wars: Episode 1: The Phantom Menace.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #17 Queen Amidala

This week Diet Pepsi is represented as we are introduced to the female heroine of The Phantom Menace, #17 Queen Amidala. During the 1999 promotion, there were 4 different Diet Pepsi cans represented (not including bonus versions).

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #17 Queen Amidala

The queen was played by Natalie Portman, with her decoy represented by Keira Knightley… both of which have moved on to bigger (and better acted) roles.

Here’s the official bio of this can:

Queen Amidala

The beauty and grace of the newly elected Naboo ruler is matched only by her determination and fearlessness when danger confronts her people.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #17 Queen Amidala

The secret word found on the can was But.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #17 Queen Amidala

In contrast to the blue Pepsi cans and green Dew cans, this Queen Amidala can is primarily white, showcasing the red/white/blue look that Diet Pepsi had at the time. Unfortunately, the black/white image of a Star Wars character doesn’t stand out very well with this type of background.

“I was not elected to watch my people suffer and die while you discuss this invasion in a committee of soda cans!”