We recently explored the new design of Squirt, implemented in late 2010. Overall, we felt that the changes left the brand lacking when compared to the previous look of this Dr Pepper Snapple Group soft drink.
Continuing the redesign campaign, that new look has now made its way to Ruby Red Squirt, taking on the same style but with a red background.
Unfortunately, when you compare this new look to the old design, we still have to scratch our heads. It’s a weak implementation overall. But hey, it’s still a wonderful beverage, as our 2004 review of Ruby Red Squirt will attest!