Jar Jar Binks. The very mention of the name brings horror to one’s soul.
Unfortunately, he’s also found on a can labeled #10 Jar Jar, forever destroying any previous enjoyment you might have associated with the Mountain Dew brand. “That’s why you no liking us meesa thinks.” George Lucas has done a lot of stupid things with the Star Wars empire. Jar Jar Binks is probably towards the top of that list.
During the 1999 promotion, there were 8 different Mountain Dew cans represented (not including bonus versions). We’ve already looked at the first one, #9 Darth Maul.
Here’s the official bio on this can:
Jar Jar Binks
An outcast from his society, this naive Gungan’s curiosity and roving tongue get him into constant trouble and lead him into many misadventures
The secret word found on the can was Future.
Once again, this can is primarily green, showcased in the Mountain Dew colors, with the artwork shown in black/white. The Star Wars: Episode 1: The Phantom Menace logo is situated directly under the Mountain Dew logo (and thankfully, this predates the change to “Mtn Dew”.
“Mesa called Mountain Dew. Mesa your humble servant.”