#10 Jar Jar – Star Wars: Episode 1: The Phantom Menace Pepsi Cans


Phantom Phridays showcase PepsiCo cans featured in the 1999 promotion of Star Wars: Episode 1: The Phantom Menace.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #10 Jar Jar

Jar Jar Binks. The very mention of the name brings horror to one’s soul.

Unfortunately, he’s also found on a can labeled #10 Jar Jar, forever destroying any previous enjoyment you might have associated with the Mountain Dew brand. “That’s why you no liking us meesa thinks.” George Lucas has done a lot of stupid things with the Star Wars empire. Jar Jar Binks is probably towards the top of that list.

During the 1999 promotion, there were 8 different Mountain Dew cans represented (not including bonus versions). We’ve already looked at the first one, #9 Darth Maul.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #10 Jar Jar

Here’s the official bio on this can:

Jar Jar Binks

An outcast from his society, this naive Gungan’s curiosity and roving tongue get him into constant trouble and lead him into many misadventures

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #10 Jar Jar

The secret word found on the can was Future.

Star Wars: Episode 1: The Phantom Menace Pepsi Cans - #10 Jar Jar

Once again, this can is primarily green, showcased in the Mountain Dew colors, with the artwork shown in black/white. The Star Wars: Episode 1: The Phantom Menace logo is situated directly under the Mountain Dew logo (and thankfully, this predates the change to “Mtn Dew”.

“Mesa called Mountain Dew. Mesa your humble servant.”