Super Bowl Commercial: Coca-Cola – “Superstition”

What’s the Super Bowl without commercials? And what’s an update on without a look at the beverage-related spots broadcast during Super Bowl XLVI?

Coca-Cola - "Superstition"


Brand: Coca-Cola
Title: “Superstition”
Agency: Wieden+Kennedy

Coke’s trilogy of Polar Bear commercials kicks off with one bear wearing a red scarf, representing the New York Giants, while the other wears a grey/blue scarf, illustrating the New England Patriots.