Super Bowl Commercial: Pepsi – “King’s Court”

What’s the Super Bowl without commercials? And what’s an update on without a look at the beverage-related spots broadcast during Super Bowl XLVI?

Pepsi: "King's Court"


Brand: Pepsi
Title: “King’s Court”
Agency: TBWA/Chiat/Day

Elton John in a psychedelic, Alice in Wonderland-type sequence? Sure, that makes sense… and he pulls it off rather well. Of course, unless you were actually a viewer of Pepsi-sponsored The X-Factor, you probably wouldn’t have known that the vocalist was last season’s winner, Melanie Amaro.