Coming Soon: Barq's Root Beer redesign


It looks like Coke is giving their Barq's Root Beer brand a facelift with some new packaging.

Comparing Old vs. New Barq's Root Beer Designs

They say:

"Barq's root beer is unveiling a completely new look to pay homage to the brand's Gulf Coast heritage and classically crisp, bold flavor… features a diamond pattern reminiscent of the drink's original 1898 12 oz. glass bottle packaging… Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898."

We say:

"All you did was drop the decorative ribbon and the green sassafras leaves!"

But in all seriousness, the green is not completely gone, just heavily reduced in use. Also, the reddish root beer barrels are slightly redesigned. Finally, you can kiss the ribbon phrasing "Famous Old Tyme Root Beer" good bye. Also, they apparently aren't adding Buffy the Vampire Slayer characters. :)

Barq's Root Beer redesign

The press release notes a "diamond pattern," which really is the big change in the Barq's design. It provides a classier look, in my opinion. Also, with the ribbon removed and bold font proclaiming "It's Good // Since 1891", the overall implementation is much cleaner.

Barq's Root Beer redesign

From the images, you can also see there will be a few "limited distribution" looks, including a glass bottle design that is quite a bit more retro, involving a purple/black Barq's logo and a diamond pattern etched into the glass bottles themselves. Some of this special packaging also shows diagonal black striping, which frankly may have been good to integrate into the primary redesign itself rather than used on just a special edition. It balances the silver well.

Diet Barq's Root Beer redesign

One thing the press materials do not mention is how this new look will be implemented across other Barq's brands. Shortly after the annoucement, Barqs.com updated with a "New Website Coming Soon" message. However, it also included an image of how Diet Barq's will look with the new design. Unfortunately, we still don't know what Barq's Creme Soda and Barq's Red Creme Soda will look like.

I guess we'll just have to wait-and-see when this new look is rolled out. While Coke didn't provide exact timeframes, they do note that this design is "currently rolling-out nationwide."

Here's the full press release for your reading interest:

New Barq's Package Design Serves Up a Fresh Look with Bite

ATLANTA, Feb. 16, 2012 /PRNewswire/ – Like any true classic, Barq's keeps it fresh while staying true to its roots.

In its first redesign in more than 20 years, Barq's root beer is unveiling a completely new look to pay homage to the brand's Gulf Coast heritage and classically crisp, bold flavor. The new design will be featured on all of Barq's packaging and is currently rolling-out nationwide.

While the cans will maintain their distinctive silver color, the new look features a diamond pattern reminiscent of the drink's original 1898 12 oz. glass bottle packaging, which is still available in the Gulf Coast area. Additionally, the label helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898." 

"When a beverage as beloved as Barq's undergoes a significant packaging evolution, we have to remain true to the brand's heritage and tradition while ensuring the brand is relevant to today's consumers," said Christina Manganaro, senior marketing activation manager, Coca-Cola North America. "We think the new design presents a cleaner, simpler look that captures the brand's essence in a way that will ultimately resonate with both dedicated Barq's fans and those who are new to the brand."

Barq's traces its heritage back to New Orleans, Louisiana and Biloxi, Mississippi where the beverage was founded and first produced by Biloxi Artesian Bottling Works.  The brand was later purchased by The Coca-Cola Company in 1995.  Since then, the sarsaparilla-based root beer has maintained its trademark bold flavor and caffeine kick reflecting the brand's well-known tagline "Barq's has Bite."

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Comments

  1. Unfortunately, Barq's is barely even recognizable as root beer. It's flavor is so awful that I can't even stand to put it in my mouth.

    Maybe they could redesign the flavor along with the packaging, because that's the real problem.

  2. Would love to find Barq's in glass bottles.

  3. The old one looks better.

  4. Still the best root beer out there.

  5. creme soda says:

    the logo is angled one way and the barrels another making it a bit dizzy. and why barrels at all? never understood that…

    prior to this they put out "mini" cans that were perfectly ugly.

    and factually, the root beer flavor didn't even come about till the 30s.

    the brand is being terribly managed i think… sad.

  6. I still have a deep and abiding love for Barq's Red Creme Soda, but it's just about impossible to find anywhere in my neck of the woods.

  7. I thought the Red Creme Soda was only available in soda fountains! Here, they have two places in town (Taco Cabana) that have it, but I've never seen it at stores.

    I like the redesign, I actually have browsed the soda aisle and the old Barq's designs popping out to me as dated in comparison to the rest. The Limited Edition design is better with those stripes.

  8. JoAnn Walker says:

    I have been drinking Barq's since I cn remembe and I mean over 60 years. I am 71 now and I can not find the word caffine fre on my cans or on the box. Please let me knowd if it is still caffine free it is very important. I am still drink and the new look is great!!! Please let me know I have friends that drink only Barq's root beer.also .

  9. William says:

    I had my first diet Barqs root beer in the new package.. The taste is new and it is terrible with extra sweetness. Won't be buying any more of this stuff.
    Long time Barqs diet root beer drinker

  10. Tamara Estes says:

    Barq's the closest to his homemade. BYTHE WAY WHY DID YOU TAKE BARQ"S HAS BITE"OFF the can???

  11. Tamara Estes says:

    My post did not show the way I wrote it Barq's is the best root beer out there and I will never drink a nother kind. just was wondering why you took off the barq's HAS BITE off the can because it does have bite and loved by us country folks. THANKS

  12. Johnathan Rodriguez says:

    I have been drinking Barq's since I was a little kid. It is the best root beer I have tried and I have tried a lot including the all-sugar retro root beers. The label has remained exactly the same as I remember throughout the years. The label redesign with definitely give Barq's a fresh look after all these years. I like the simple slogan "It's Good. Since 1898." Simple and effective. The diamond pattern is a great homage to the original Gulf Coast bottles. Hopefully the new can design will attract new buyers who have never tried this great soda.

  13. I have drank Barq's for th epast 30 years, and since this redesign ahs come about, I think they have tinkered with the recipe also. Barq's never had a licorice taste before, and now it is like they dissolved black licorice candy in each can. Bad move by Coca Cola on taking off the 'Famous Old Tyme Root Beer" ribbon…that and the green sassafras leaves were part of what made Barq's what it was.

  14. We have all tried to find out from the stores why there is no more barqs in canada and nobody seems to know. Why???

  15. Where can I buy Barq's in the old fashion 12 oz glass bottle in New orleans? What is the name of the store?

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