Review: Jarritos Mexican Cola


When asked by friends to recommend a "good soda" to try with quality flavor, I'll often share an endorsement for a Mexican Coke or Mexican Pepsi. Others know what to expect with flavor, thus they are rather surprised just how superior these real sugar versions of their familiar drinks taste. Thus, after seeing these imported Mexican colas get all the limelight in the U.S., it makes sense that Jarritos finally got in on the action with Jarritos Mexican Cola.

Jarritos Mexican Cola

Jarritos Mexican Cola

Given the success that Jarritos has in the U.S., adding a cola flavor in 2011 was a smart move to round out their flavor-intensive lineup. I first got to taste it while attending last year's National Restaurant Association show.

Unlike the other flavors in Jarritos' lineup, the Mexican Cola flavor features stylized gold trim in the design. We sampled the 370 ml (12.5 oz) glass bottle version, which like other flavors, features the textured word "Jarritos" at the bottom of the neck, with a pattern continuing up. The label is a clear sticker affixed to the front and back of the bottle, adorned with attractive callouts such as "Made in Mexico" and "100% Natural Flavor."

The drink itself is dark brown, like other colas. Removing the bottle cap, you are greeted with a rather sweet scent for a cola, more Pepsi than Coke, but with a hint of nuttiness. As for the taste, well, it's a cola. Not a substantially unique one, at that. The flavor profile is more along the lines of bland, something like an RC Cola. I really wanted to love the Mexican Cola more, but there's a certain emptiness there. Perhaps of the flavor profile was more natural in nature, along the lines of the now-discontinued Red Bull Simply Cola or Pepsi Natural, it would be more redeeming.

Nevertheless, it's not a bad cola. Given that it most likely exists so that Jarritos gets a cola sale at a food outlet vs. losing out to an imported Mexican Pepsi/Coke option, it serves its purpose well.

Jarritos Mexican Cola
Carbonated water (water, carbon dioxide), natural sugar, artificial and natural flavors, caramel color, phosphoric acid, sodium benzoate, caffeine

A 12.5 oz bottle contains 172 calories, 39 mg sodium, and 45 g carbs (45 g sugars). Caffeine free.

Official Website: Jarritos.com

Comments

  1. Zachary Jacob Zblewski says:

    According to their website, Red Bull still makes cola. They still sell it everywhere around here.

  2. Zachary, Red Bull formally pulled the plug on Cola and their energy shot last summer. You are probably seeing old inventory being burned off.

  3. alleyrulez says:

    got a couple of bottles of the Jarritos Mexican Cola today.

    I really like it.

    there is an odd, almost "cherry" flavor there which I dig.

  4. I got a hint of licorice from the Mexican Cola, which i think really set it off. Like licorice Pepsi. What's weird is I don't normally like licorice, but i thought this was delicious.

  5. I've got a bottle in front of me…DOES have caffeine…36mg!

  6. Making Mexican Coke and Pepsi with real sugars do help with their tastes, but I did not think that their flavors to be as they were in the 60s.

    Jarritos' tastes better to me.

  7. Jarritos tastes better to me – isn't it because Mexican Coke and Pepsi use "real sugar" = GMO sugar beets whereas Jarritos uses cane sugar, which there is no genetically modified option?

  8. Mark McMasters says:

    I saw this Cola at Krogers last week and got a couple.
    It is great stuff.
    Better than any Cola I've ever had.

  9. I enjoy Jarritos cola – more than Mexican Coke overall – but I like each for their own merits:
    Mexican Coke has more "bite" and a stronger flavor than Jarritos,
    but Jarritos tastes sweeter to me – smoother, I think.

    I personally think the Jarritos flavor has some similarities to the flavor of Haribo Happy Cola gummy candies, but the Haribos are more bitter-tasting [I think they used high-fructose corn syrup].

  10. I personally think Jarritos is better than Coke and Pepsi.

Trackbacks

  1. [...] year, Jarritos rolled out 3 new flavors. The first was a Mexican Cola, which we've previously reviewed. They also introduced a "diet" line for the first time, consisting [...]

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