Update 4/11/12: Here’s our full review of Jack Nicklaus Golden Bear Lemonade
Jack Nicklaus Golden Bear Lemonade is shown in two flavors, Mango and Strawberry. A search of the US Patent and Trademark Office shows a recently filing for “Jack Nicklaus Golden Bear Lemonade” (#85515814, filed January 13, 2012). The trademark appears to be owned by Nicklaus, and not the beverage company, as it’s filed under the name “Nicklaus Companies, LLC.” This is the same type of situation as Arnold Palmer branded tea/lemonade, with a trademark owned by “Arnold Palmer Enterprises, Inc.” Most likely these names are simply licensed back to Arizona for use on beverages.
Two different types of goods & services are requested under this trademark. First is the expected “lemonade.” The second is “alcoholic flavored malt coolers,” which means that this product will probably follow Arnold Palmer line by offering “hard” varieties down the road.
An official Facebook Page for the beverage has been launched, which showcased another flavor… Honey with Ginseng.
I was able to get in touch with the press folks at Arizona. They provided me with the following press release that has more information about Jack Nicklaus Golden Bear Lemonade, confirming the 3 flavors pictured above:
AriZona Launches Lemonade Line with Golf and Sports Icon Jack Nicklaus
WOODBURY, NY – AriZona Beverages is proud to announce that it has partnered with American sports icon and entrepreneur Jack Nicklaus to produce a new line of lemonades branded with his globally known moniker, “Golden Bear.”
AriZona wanted to produce a new product line with a partner that shared the company’s strong sense of family, values and loyal roots, and Nicklaus was the ideal fit. Jack Nicklaus has not only been anointed the greatest golfer in the history of the sport, but as a husband of 51 years, a father of five and grandfather to 22, he has been lauded for his commitment to family.
“Family has always been number one, and that’s how we run this business – that’s how I see this company. Mr. Nicklaus represents those same ideals,” says AriZona Chairman, Don Vultaggio.
The Golden Bear line features three flavors, including regular Lemonade with Honey and Ginseng, Mango Lemonade and Strawberry Lemonade. The refreshing lemon flavor is carried throughout all three products, while the Mango Lemonade boasts a sweet, tropical taste, and the Strawberry Lemonade features bright notes of ripe strawberries. Like all AriZona products, the Jack Nicklaus line contains no artificial flavors or colors and no preservatives.
AriZona’s “Golden Bear” Jack Nicklaus products are packaged in the company’s iconic 23-ounce cans. Each can features portraits of Nicklaus and his family during memorable personal and athletic achievements. Included are images of Nicklaus clutching the Claret Jug after his 1978 British Open Victory; the Golden Bear carrying son Gary off the green during his win at the 1973 PGA Championship, where he set the mark for major championship victories; and even a teenaged Nicklaus during his all-star days playing basketball for Upper Arlington High School—ironically known as the Golden Bears.
Distribution of the line began in New York in late March 2012 and will continue to rollout nationally thereafter.
“As we expand our lifestyle branding around the world, I look to partner with the best in each category—and there is no question that AriZona is the best fit for me,” Nicklaus said. “AriZona dominates the market, and they do so through quality products and first-class marketing. Don runs a family business, just like I do, and we see eye-to-eye on a commitment to quality as well as share an aspiration to succeed in everything we do.”
Photos via Arizona’s Twitter and Facebook Accounts. Used by Permission.