- Strawberry Kiwi
- Pink Lemonade
- Mixed Berry
- Pineapple Coconut
The bottles appear larger than Kraft's MiO product, with Dasani Drops holding 1.9 oz vs. MiO's 1.08 oz. They also claim 32 servings per bottle, which frankly, have to be pretty tiny shots of liquid to pull off that number.
The article notes:
Wal-Mart Stores Inc. earlier this year unveiled liquid water-enhancer under its Great Value store brand, selling it for $2.78, below MiO's suggested retail price of $3.99. Coca-Cola Co., which owns bottled water brand Dasani, also appears interested in the category, having filed to trademark Dasani Drops late last year.
Take a look at Coke's filing for "Dasani Drops" (#85452087, filed October 20, 2011).
What's funny about Walmart's generic version of MiO Energy is the naming conventions used. The green MiO Energy flavor was originally going to be called "Thunder Punch", but was renamed "Green Thunder" prior to launch. Great Value Energy's "Lightning Punch" seems to mimic the original name quite well.
So just how long do you think we'll have to wait to see "Dasani Drops" appear in the marketplace? Who else do you think is going to get into the water enhancer game?
Update 4/3/12: BevReview reader Christina Babich notes that grocery stores owned by Supervalu also have a generic MiO product, sold under the 'Essential Everyday' brand:
Update 6/26/12: BevReview reader Greg Brown found Winn-Dixie's Splash Energy water enhancer, which looks to be the same shape/size as the other generic-branded MiO-like products we've noted:
Great Value Energy images via Walmart.com
Dasani Drops illustration via press images compiled by BevReview
Essential Everyday image via Christina Babich
Splash image via Greg Brown