Coming Soon: Dasani Drops


Update 9/7/12: Thanks to BevReview reader Fred Hart, we have our first look at the packaging for Dasani Drops.  Per the official website, they are hitting the market October 1 with at least 4 flavors:

  • Strawberry Kiwi
  • Pink Lemonade
  • Mixed Berry
  • Pineapple Coconut
Dasani Drops

Dasani Drops
(Source: Dasani.com)

The bottles appear larger than Kraft's MiO product, with Dasani Drops holding 1.9 oz vs. MiO's 1.08 oz.  They also claim 32 servings per bottle, which frankly, have to be pretty tiny shots of liquid to pull off that number.


Original Story 4/2/12: Per a story in The Wall Street Journal, and later mentioned on BevNet, the makers of MiO may have some competition on their hands.

Dasani Drops

Dasani Drops

We've previously reviewed Kraft Foods' MiO water enhancers (Berry Pomegranate & Peach Tea), as well as explored the brand's jump into energy drinks with MiO Energy.

Coke to take on MiO?

Coke to take on MiO?

The article notes:

Wal-Mart Stores Inc. earlier this year unveiled liquid water-enhancer under its Great Value store brand, selling it for $2.78, below MiO's suggested retail price of $3.99. Coca-Cola Co., which owns bottled water brand Dasani, also appears interested in the category, having filed to trademark Dasani Drops late last year.

Great Value Energy Cherry Limeade & Lightning Punch

Great Value Energy Cherry Limeade & Lightning Punch

Take a look at Coke's filing for "Dasani Drops" (#85452087, filed October 20, 2011).

What's funny about Walmart's generic version of MiO Energy is the naming conventions used. The green MiO Energy flavor was originally going to be called "Thunder Punch", but was renamed "Green Thunder" prior to launch. Great Value Energy's "Lightning Punch" seems to mimic the original name quite well.

So just how long do you think we'll have to wait to see "Dasani Drops" appear in the marketplace? Who else do you think is going to get into the water enhancer game?


Update 4/3/12: BevReview reader Christina Babich notes that grocery stores owned by Supervalu also have a generic MiO product, sold under the 'Essential Everyday' brand:

Essential Everyday Energy Cherry Limeade

Essential Everyday Energy Cherry Limeade


Update 6/26/12: BevReview reader Greg Brown found Winn-Dixie's Splash Energy water enhancer, which looks to be the same shape/size as the other generic-branded MiO-like products we've noted:

Winn-Dixie Splash Energy Cherry Limeade

Winn-Dixie Splash Energy Cherry Limeade

Great Value Energy images via Walmart.com
Dasani Drops illustration via press images compiled by BevReview
Essential Everyday image via Christina Babich
Splash image via Greg Brown

Trackbacks

  1. [...] quite the following in the "water enhancement" world, including an Energy version as well as a few knockoffs. MiO Lemonade & MiO Blueberry [...]

  2. [...] soon (BevReview's article has some more information, and links to the other two articles here).  While the current market in the United States for liquid enhancers includes MiO and some [...]

  3. […] branded players, a host of grocery retailers already have their own store brand (per this BevReview article, Walmart, Supervalu and Winn-Dixie all have their own versions).  Can this beverage segment […]