Update 4/16/12: Here’s our full review of Slap Frozen Energy Drink
Original Story 4/4/12: Just yesterday I was saying, “hey, wouldn’t it be great if we had a frozen energy drink?” Well, not really… but apparently, now we do!
Slap Energy is an energy drink packaged in a resealable pouch. When frozen, the texture is like a Slurpee.
The parent company Brain-Twist also makes a standard energy drink called — wait for it — Slap Energy… available in Crisp Apple and Frost flavors.
To the press release propaganda we go!
Slap Frozen Energy Offers Chilling Addition to Thriving Market
Game-Changing Squeezable Frozen Energy Drink Launches This April
NEW YORK (BUSINESS WIRE) Brain-Twist®, Inc. has today announced the nationwide launch of SLAP FROZEN Energy, an innovative and groundbreaking addition to the SLAP Energy® family. As the first-ever frozen energy beverage, SLAP FROZEN Energy will fill a void in the already thriving energy drink market by providing consumers delicious taste, a refreshing cool-down, and an invigorating “SLAP” of energy. Each pouch of the frozen slush drink contains 25% more energy than the leading brands and is infused with taurine, caffeine, and Vitamins B3, B6, and B12.
“We are introducing something that’s bigger than just a flavor change or a new package; SLAP FROZEN Energy offers a really cool – no pun intended – consumer experience that is supported by both great taste and innovative packaging.”
“SLAP FROZEN Energy takes the energy drink category to the next level,” said Larry Trachtenbroit, Founder and Chief Energy Officer of SLAP. “We are introducing something that’s bigger than just a flavor change or a new package; SLAP FROZEN Energy offers a really cool – no pun intended – consumer experience that is supported by both great taste and innovative packaging.”
Packaged in a smartly designed pouch with a re-sealable cap, SLAP FROZEN Energy comes in three flavors: Crisp Apple, Strawberry-Frost and Lemonade. The 10 oz. pouches will be sold in either the energy or freezer sections at major nationwide retailers including Wal-Mart® and Casey’s General Stores® for a competitive suggested retail price of $2.50.