Review: Slap Frozen Energy Drink – Strawberry-Frost, Lemonade, & Crisp Apple


So imagine you had a pouch of Capri Sun… but it was frozen. That’s similar to the idea behind Slap Frozen Energy Drink. As noted in our preview story, the company that makes it — Brain-Twist — claims this is the “first-ever frozen energy beverage.”

Slap Frozen Energy Drink

Slap Frozen Energy Drink

Classified as an “energy supplement,” Slap Frozen comes in 10 oz pouches with a resealable screw cap. You throw the drinks into your freezer (hence the whole concept of “Frozen”!) When you want to partake, you have them thaw for 3-5 minutes, squeeze the pouches to mush up the contents a bit, and then unscrew the cap. Just squeeze into your mouth and enjoy! It’s basically a Slurpee with an energy drink kick.

Slap Frozen Strawberry-Frost

Slap Frozen Strawberry-Frost

The drink is available in 3 flavors: Strawberry-Frost, Lemonade, and Crisp Apple. We tested each… and they were surprisingly very tasty. The experience was not like that typically associated with energy drinks, with odd flavor profiles. Slap Frozen contains the expected energy ingredients, such as caffeine and taurine, and even a few vitamins thrown in (B3, B6, B12), which each pouch producing 140 mg, or 14 mg/oz. Red Bull has about 9.5 mg/oz in comparison.

The red-colored Strawberry-Frost was probably my favorite flavor, as it had a good “fruit punch” vibe. Lemonade, which was clear, was my second favorite, as it just was very quenching (which lemonade usually is), while being cold and refreshing. Rounding out the lineup, the clear-colored Crisp Apple lived up to its name. It wasn’t bad, but just wasn’t as good as the other two flavors. All 3 tasted like flavored Slurpees; very sweet in the syrup department.

Slap Frozen Lemonade

Slap Frozen Lemonade

Regarding the energy “kick” aspect, your experience may vary, but I found that I felt an accelerated heartbeat feeling and a general jumpiness. One thing I did not experience was a headache, which is sometimes an effect of energy drinks for me.

Probably my biggest gripes with the product had to do with the packaging. First of all, each resealable cap features a peel-off foil safety seal underneath, which you must remove before drinking. I found in 2 out of 3 cases that parts of the foil seal remained stuck to the cap after it was removed. Since you are placing your mouth on this cap, it’s not idea, and I had to remove the foil parts with a knife. I’m going to guess that the frozen aspect of this drink factored into this peculiar behavior.

Slap Frozen Crisp Apple

Slap Frozen Crisp Apple

The other problem I had was simply one of personal comfort. I love the idea of a frozen energy drink. However, my hands did not. Once you hold one of these pouches for any extended period of time, the coldness becomes uncomfortable. Perhaps the folks at Brain-Trust should provide some promotional gloves with the product!

That said, Slap Frozen Energy is a really creative idea, executed well, and even tastes pretty good! Per their press release, it’s available in Walmart, among other places. I’d recommend checking it out, if for no other reason than the novelty aspect. You might find that you think this crazy idea actually pretty awesome as well!

Slap Frozen Energy – Strawberry-Frost
Water, dextrose, polydextrose, sugar, glycerine, propyleneglycol, maltodextrin, natural flavors, citric acid, malic acid, monopotassium phosphate, guar gum, potassium citrate, taurine, medium chain triglycerides, gum karaya, caffeine, sodium benzoate (preservative), sucralose, potassium sorbate (preservative), niacin, salt, FD&C Red 40, pyridoxine hydrochloride, FD&C Blue 1, cyanocobalamin

A 10 oz pouch contains 230 calories, 80 mg sodium, and 63 g carbs (37 g sugars).

Slap Frozen Energy – Lemonade
Water, dextrose, polydextrose, sugar, glycerine, propyleneglycol, maltodextrin, natural flavors, citric acid, malic acid, monopotassium phosphate, guar gum, potassium citrate, taurine, medium chain triglycerides, gum karaya, caffeine, sodium benzoate (preservative), sucralose, potassium sorbate (preservative), niacin, salt, pyridoxine hydrochloride, cyanocobalamin

A 10 oz pouch contains 230 calories, 80 mg sodium, and 63 g carbs (37 g sugars).

Slap Frozen Energy – Crisp Apple
Water, dextrose, polydextrose, sugar, glycerine, propyleneglycol, maltodextrin, natural flavors, citric acid, malic acid, monopotassium phosphate, guar gum, potassium citrate, taurine, medium chain triglycerides, gum karaya, caffeine, sodium benzoate (preservative), sucralose, potassium sorbate (preservative), niacin, salt, pyridoxine hydrochloride, cyanocobalamin

A 10 oz pouch contains 230 calories, 80 mg sodium, and 63 g carbs (37 g sugars).

Official Website: SlapFrozen.com

Full Disclosure: These beverages were provided compliments of Brain-Twist