With a product line that already offers 16 oz, 24 oz, 48 oz, and 60 oz bottles, why not add another smaller size? You’ll soon be able to pick up this pomegranate juice brand in a compact “on the go” package. Retail price for this tiny bottle? $1.99.
For those interested, here’s the full press release:
POM Wonderful Launches New 8oz Bottle
POM Wonderful debuts new single serving size of its 100% Pomegranate Juice for convenience, portability and enjoyment
LOS ANGELES, May 9, 2012 /PRNewswire/ – POM Wonderful, the world’s leading pomegranate grower and trusted juice brand, will now offer its 100% Pomegranate Juice in a conveniently sized 8oz bottle, which will be available in the produce section of grocery stores nationwide.
The portable 8oz bottle is ideal for any lifestyle, offering a single serving of 100% pomegranate juice in one 8oz bottle. Each 8oz bottle contains 100% all-natural juice of two California-grown POM Wonderful pomegranates—and nothing more. The 8oz size is ideal for those on-the-go, and will join POM Wonderful’s family of products which include 16oz, 24oz 48oz and 60oz sized bottles, perfectly sized for at home, all the time, enjoyment.
“At POM, we’re passionate about providing smart, healthy solutions for today’s busy consumer,” says Laurie McCartney, Chief Marketing Officer of POM Wonderful. “We designed the new 8oz size to meet the needs of consumers; it is perfect to grab on the go, enjoy on your way to work, or toss into a lunchbox for a single serving of delicious, good-for-you, pomegranate juice.”
As a vertically integrated pomegranate company, POM Wonderful manages every step of the process, from growing its own Wonderful variety pomegranates to hand-picking and crushing the fruit to bottling the delicious juice contained within. POM’s “tree-to-bottle” philosophy and proprietary juicing technology ensures the highest quality juice, containing powerful polyphenol antioxidants in every 8oz serving.
POM Wonderful’s new 8oz size of 100% Pomegranate Juice will be available at grocery stores and convenience stores nationwide for an average retail price of $1.99.
Official Website: POMWonderful.com