Update 6/8/12: Here's our full review of Izze Sparkling Lemon
Original Story 5/12/12: Lemonade is a hot flavor right now, as is evidenced by recent releases such as Jack Nicklaus Golden Bear Lemonade from Arizona. PepsiCo's Izze is getting in on the action by using their 10th anniversary to return the Izze Sparkling Lemon flavor for a limited time. It's a Whole Foods exclusive, however.
One wonders if this is a test to see if bringing back Lemon full-time would be viable. Then again, Pepsi has had a lot of success with limited time offerings in recent years.
For those interested, here's the press release:
IZZE Brings Back A Summertime Sparkler: Lemon
IZZE Beverage Company Celebrates its 10th Birthday with Limited Time Flavor
MONROVIA, Calif., May 24, 2012 /PRNewswire/ – Break out the bubbly…juice, that is. IZZE® Beverage Company is celebrating ten years of delivering delicious, all-natural sparkling juice beverages to fans everywhere!
To mark the momentous occasion, IZZE is bringing back a fan-favorite flavor – Sparkling Lemon – just in time for the summer sun. The distinctive pairing of refreshing lemon flavor with sparkling water is sure to be a sweet one, with a little zip in every sip. Sparkling Lemon will be available exclusively at Whole Foods starting in May. But while the days are long, IZZE Sparkling Lemon will only be available for a limited time this summer, so you'll want to be sure to pick up this refreshing goodness before it's gone.
"IZZE was founded on the belief that pure, simple ingredients provide the ultimate refreshment and ten years later we continue to stay true to that mission," said Joe Culella, director of marketing, IZZE Sparkling Juice. "Lemon was one of the original flavors when IZZE first came to market in 2002, and we couldn't think of a better way to celebrate our ten years than to bring back a flavor our community loves."
…IZZE always stays ahead of the game with its flavor innovations. According to a U.S. Bell Flavors & Fragrances study, the No. 1 beverage flavor forecasted in the top ten flavors for the food and beverage industry in 2012 was lemonade. IZZE Sparkling Lemon provides a refreshing, uplifting taste without added sugar or artificial flavors to keep the summer months delicious and cool the natural way…