Review: Fresh Ginger Ginger Ale by Bruce Cost – Passion Fruit


We’ve never been shy about our love for Bruce Cost’s Fresh Ginger Ginger Ale brand, whether it be the Original, Pomegranate with Hibiscus, or Jasmine Tea flavors. A new flavor has been added to the lineup in 2012… Fresh Ginger Ginger Ale by Bruce Cost – Passion Fruit.

Fresh Ginger Ginger Ale by Bruce Cost – Passion Fruit

Fresh Ginger Ginger Ale by Bruce Cost – Passion Fruit

Passion fruit and ginger ale? Surprisingly, it works rather well. But we’re getting ahead of ourselves.

BevReview at NRA Show 2012

BevReview at NRA Show 2012

We met up with the folks at Fresh Ginger Ale at the recent National Restaurant Association show to discuss their new entry. It’s been doing rather well so far, and based on the flavor, we can see why. Like the rest of the lineup, this flavor comes in a 12 oz glass bottle with a natural-looking label, a minimalist approach to place emphasis on what’s inside. And that list is rather easy to understand

Fresh Ginger Ginger Ale – Passion Fruit
Carbonated water, pure cane sugar, 100% fresh ginger, passion fruit concentrate (100% passion fruit), turmeric powder, and citric acid

A 12 oz. bottle features 160 calories, 0 mg sodium, 41 g carbs (37 g sugars), and includes 6% of your recommended daily dosage of Vitamin C and 10% of iron.

Sharing samples at the NRA Show

Sharing samples at the NRA Show

The color of the beverage is a yellow/orange mustard hue, like a watered-down orange juice, with bits of ginger floating around inside.

The scent is probably the sweetest we’ve noted in the Fresh Ginger Ale lineup, and that extends to the flavor as well. There’s citrus and ginger, mixed together. As for the taste, while the pure harshness that Mr. Cost’s ginger ales are known for is still there, it’s offset quite a bit by the fruitiness present.

Other popular Fresh Ginger Ale flavors

Other popular Fresh Ginger Ale flavors

There’s a certain combination of sweet and tartness (almost like guava) doing battle with the ginger, and that war actually makes for an overall pleasant flavor. You have to make sure you gentle shake the bottle to make sure the ginger is distributed accordingly; there were sips during our sampling that were stronger than others due to this.

I think the sweetness present in the Passion Fruit flavor makes this a more approachable drink for a wider audience. Ginger beer purists make still hold to the Original as the best, but from a marketability perspective, I think this flavor has a lot going for it. Recommended!

Official Website: FreshGingerAle.com

Full Disclosure: This beverage was provided compliments of BCGA Concept Corp.