Review: Dad's Root Beer


With Father's Day right around the corner, I felt it was a great time to put a spotlight on Dad's Root Beer, an iconic brand that originated here in Chicago back in 1937.

Dad's Root Beer

Dad's Root Beer

Over the years the brand has changed hands many times. Back in 2007, it was sold to Keith Hedinger, who owned the largest non-bottler distributorship of Dad's Root Beer. He folded the classic root beer into Dad's Root Beer Company, LLC, along with three other retro brands, Bubble Up, Dr. Wells, and Sun Crest — with operations based out of Jasper, IN.

Keith Hedinger, CEO of Dad's Root Beer Company

Keith Hedinger, CEO of Dad's Root Beer Company

I met Mr. Hedinger last year at the NACS show, and he joked about how the time period around Father's Day was always one of their most successful regarding sales. Apparently a lot of folks associate Dad's with this holiday, for obvious reasons.

Retro designs for 75th Anniversary (Source: Dad's Root Beer)

Retro designs for 75th Anniversary (Source: Dad's Root Beer)

2012 marks the 75th anniversary for the brand, and it's celebrating with nostalgic packaging that covers different eras. The key marketing message that Dad's maintains these days is one of tradition, heritage, and "old fashioned" quality.

The Dad's Root Beer line is complimented by a diet version, as well as 4 other flavors: Cream Soda, Red Cream Soda, Orange Cream Soda, and Blue Cream Soda.

Other flavors from Dad's

Other flavors from Dad's

We picked up a 1 liter bottle of Dad's Root Beer, which they brand as their "Big Daddy Size." Dad's tends to fall in the value price range for root beers, thus we found this bottle for $1 at a local Dollar General here in Chicago. That said, it was a bit hard to find, and it took trips to 3 different stores to finally track it down.

The bottle is dark brown plastic, shaped like an oversized version of a traditional bottle, with funnel-shaped neck. Label is primarily blue in color, with the yellow/blue/red "Dad's Old Fashioned Root Beer" logo prominently displayed above a red band proclaiming it as "America's Premium Root Beer." It's also hard to miss the callout that this beverage is "Caffeine Free," which is helpful in a marketplace that also sells Barq's (which is caffeinated).

Opening the cap, you are greeted with a strong, bitter root beer scent. Pouring into a glass, this is dark brown beverage with a nice foamy head. As far as taste, it's strongly licorice influenced, with the familiar medicinal flavoring of wintergreen as well. It's not as creamy as some other root beers that seemingly use more vanilla. The flavor is still somewhat smooth, but a bit more on the harsher side. Overall, it's a decent root beer, but not an extremely memorable one. That said… great in ice cream floats! (Stated from personal experience)

Dad's Root Beer is not only available in 1 liter sizes, but also 20 oz bottles, 12 oz cans, and 12 oz glass bottles.

Dad's Root Beer
Water, high fructose corn syrup, caramel color, natural and artificial flavor, sodium benzoate (as a preservative)

An 8 oz serving contains 120 calories, 20 mg sodium, and 30 g carbs (29 g sugars). Caffeine free

My first Father's Day with my son Wesley

Blatant Photo from Your Editor: It's my 1st Father's Day with my son Wesley

Go old fashioned with this nostalgic root beer taste. It's classic, affordable, and tasty!

Official Website: DadsRootBeer.com

Comments

  1. Nigel Fisher says:

    Great review! I was surprised to find Dad's (all five flavors you have there, except for Blue Cream – which is a shame, as that's one of my favorites!) in my local Dollar Tree in Centralia, WA. The only other place I've seen it is WinCo, and they stock seemingly every product under the sun.

  2. B-Rizzle says:

    It's been awhile since I had this brand. The last place I've seen it was at Homeland Stores & maybe at a few Dollar Generals (in Muskogee, OK). I might have seen it at Dollar Tree in Muskogee, OK.

  3. It's been awhile since I have had one of these. A gas station in Braddyville, Iowa used to carry them when I was a kid so whenever we went on a car trip to Missouri we would stop and buy one. We always made jokes about how we were drinking our "dad's" rootbeer, LOL! I will have to check the Dollar Trees in Springfield.

  4. Why is it that no one ever makes any Diet Cream Soda's or Diet Cream Soda variants? You'd think they would seeing as there's such an untapped market there.

Trackbacks

  1. [...] Dad's Root Beer? What about Mom's Root Beer? They pushed all of us out of their bodies. If that doesn't deserve a root beer named after them, then something is wrong with the world. (via BevReview) [...]

  2. [...] is our fourth installment looking at the 1976 7Up "United We Stand" can series. It is a 50 can set released by 7Up to celebrate the bicentennial of the United States of America. [...]

  3. [...] Over Father's Day, we did the sentimental thing and reviewed the "old fashioned" taste of Dad's Root Beer. But there's more to the product line than just root beer, as it evidenced by Dad's Cream Soda! [...]

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