As part of Pepsi's sponsorship of Fox's The X-Factor reality show, they ran a promotional event called the "The Pepsi Flavor Audition Tour." Basically, it was a chance for people across the country to test and vote on 4 possible flavors (Fire, Dragon, Freeze, & Gold) . The winning flavor was announced on October 4: Dragonfruit.
Per Pepsi, this new flavor has been available since October 8 for a limited time. Packaging will be 20 oz PET bottles, 12-packs of cans, and 2-liter bottles.
As for what it tastes like, we'll have to track that down to find out. Will it be simply Pepsi with some flavor thrown in… with the "X" portion of the name meaning nothing more than a tie-in to the show? Probably.
Pepsi has had these plans for a little while at least, with their first trademark filing on the "Pepsi X" dated May 13, 2011 (#85320381). No description is provided, other than it's just another "concentrates, syrups or powders used in the preparation of soft drinks."
Curiously, this looks to be a slightly lower calorie drink based on the nutrition facts. It's sweetened with high fructose corn syrup as well as acesulfame potassium (Ace-K) and sucralose.
Pepsi X Dragonfruit
Carbonated water, high fructose corn syrup, caramel color, natural flavor, phosphoric acid, potassium citrate, potassium sorbate (preserves freshness), caffeine, acesulfame potassium, gum arabic, sucralose
A 12 oz can contains 110 calories, 35 mg sodium, and 31 g carbs (30 g sugars). Caffeine content is 3.58 mg/oz.
Image courtesy of PepsiCo.com