Now that another U.S. election has come and gone, Mike Burns, Co-Founder of CanMuseum.com, explores a politically-themed beverage from years past.
In 1996, President Bill Clinton was running for re-election to serve a second 4-year term in the White House, along with Al Gore as his running mate. This was two years before Clinton was impeached by the House of Representatives for “personal issues” of which he was later found not guilty as a result of his trial by the Senate.
Also in 1996, a fellow Democrat and local politician in Granite City and Madison County, Illinois, Daniel J. Partney, wanted to help raise money to help the Clinton campaign. Daniel was also a partner with his brothers, Don and David, in operating a sheet metal business. Combine politics with sheet metal and what do you get?
Clinton Cola is a primarily red can with white and blue elements mixed in for a patriotic feel. However, if the giant “CLINTON COLA” brand letters were blue instead of yellow, its patriotism would be more prevalent. At the top of the can is the White House with an American flag proudly waving on its roof. Bill Clinton is poking out of the hole of the “O” in COLA underneath “CLINTON”. Subliminally, his head overlaps the “IN” in the name “CLINTON”, telling us he should be “IN” the White House for another term. Finally, at the bottom, there is a white banner with blue lettering that states, “ONE TASTE TO COME BACK 4 MORE”. Again, we have a subliminal message that we had Clinton for “one” term and we should give him “4 more” years in office. Along the side there is vertical text in yellow that reads “TO ORDER CALL: 1-800-464-CLINTON”.
Daniel Partney donated $2 from the sale of each $12 case of Clinton Cola to the Democratic Party.
It should also be noted that Daniel’s father created a lemon-lime soft-drink called Johnson Juice to support the 1964 election of Lyndon Johnson.
The Clinton Cola can is a great piece of American and political history. It is memorable not only because you don’t see many presidents on a can of soda (or pop), but because of the jokes you can come up with when you look at the artwork and text on this can and combine it with the events that caused Bill to be the second U.S. President to be impeached. I’ll let you use your imagination.
Photo used by permission of CanMuseum.com