Review: MiO Fit – Arctic Grape & Berry Blast


When MiO first hit shelves back in 2011, it defined a brand new beverage category. Kraft also found success on their hands… and with success, came duplication by competitors.

MiO Fit - Arctic Grape & Berry Blast

MiO Fit – Arctic Grape & Berry Blast

The core lineup has remained in place, with new flavors added. The first brand extension, MiO Energy, also saw growth… and copying. Kraft now brings us another extension of the MiO brand, this time aiming squarely at the sports drink market. MiO Fit debuts with two flavorsArctic Grape and Berry Blast — both featuring vitamins and electrolytes. And believe it or not, there are already knock-off versions.

This time around, the launch is supported by a commercial during Super Bowl XLVII, so you know there is a lot on the line. But what's so special about these new additions to the liquid water enhancer lineup?

Smaller 12 serving size spotted at 7-Eleven

Smaller 12 serving size spotted at 7-Eleven

Like other MiO products, the new Fit lineup comes in two sizes. The standard 1.62 oz MiO plastic bottle, which contains 18 servings, as well as the smaller 1.08 oz bottle with 12 servings. The larger size is sold at grocery stores and mainstream mass market, while the small version is targeted at convenience stores. Flagship MiO comes in a grey bottle, while MiO Energy is denoted black. MiO Fit's official color appears to be a dark blue container.

The selling points of the new MiO Fit products are that they contain zero calories (thanks to sucralose and Ace-K), contain B-vitamins (namely, Vitamins B3, B6, and B12), and feature "electrolytes to aid hydration during exercise" (specifically, potassium and sodium).

MiO Fit Arctic Grape

MiO Fit Arctic Grape

MiO Fit Arctic Grape

Of the two new flavors, this was my favorite. Surprisingly, grape was a flavor missing from the MiO universe and it holds its place well. As expected, when added to water, the color is a light purple with a sweet scent that is reminiscent of grape Kool-Aid. The flavor is also sweet, but quenching. The artificial sweetener taste notable in other MiO products is still present, but the finish of this flavor is different. It lingers with the syrupiness, but also fades into a salty residue. No doubt this is from the higher levels of sodium found in the MiO Fit lineup. Overall, this is a pretty good flavor that is more suited to use in your water bottle during a workout. Drinking it casually is a bit more weird.

MiO Fit Berry Blast

MiO Fit Berry Blast

MiO Fit Berry Blast

Now let's look at the nuclear blue flavor. Seriously, when you add Berry Blast to water, it changes it to an abnormally blue shade that reminds me of Easter egg coloring kits. Scent is very sweet and is close to a lot of the "fake berry" experiences we've been exposed to as of late in drinks like Mountain Dew Voltage. In many ways, the flavor of Berry Blast felt like a rerun; it reminded me a lot of Berry Pomegranate, to be honest. But given the use as a sport beverage, a berry flavor is probably needed given the sales seen with Gatorade's and Powerade's installments. Like Arctic Grape, the finish has a syrupy residue with a salty taste. Berry Blast doesn't feel as quenching overall like the grape flavor.

Great Value Sport Wild Cherry & Blue Raspberry

Great Value Sport Wild Cherry & Blue Raspberry
(Source: Walmart.com)

Overall, these new flavors can be viewed as something Kraft needed to do to keep innovating the MiO brand, especially as Coke and others attempt to duplicate their success. However, it's interesting that Walmart already has knockoff versions on the shelves in the vein of Great Value Sport Wild Cherry and Great Value Sport Blue Raspberry.

The game continues.

MiO Fit Arctic Grape
Water, citric acid, salt, propylene glycol, potassium phosphate, malic acid, contains less that 2% of niacinamide, Vitamin B6, Vitamin B12, natural flavor, sucralose and acefulfame potassium (sweeteners), potassium citrate, polysorbate 60, Red 40, Blue 1, potassium sorbate (preservative)

A serving of 1/18 of the bottle (approx 0.5 tsp) features 0 calories, 75 mg sodium, 35 mg potassium, and 0 g carbs (0 g sugars). Caffeine free.

MiO Fit Berry Blast
Water, citric acid, salt, propylene glycol, potassium phosphate, malic acid, contains less that 2% of niacinamide, Vitamin B6, Vitamin B12, natural flavor, sucralose and acefulfame potassium (sweeteners), potassium citrate, Blue 1, potassium sorbate (preservative)

A serving of 1/18 of the bottle (approx 0.5 tsp) features 0 calories, 75 mg sodium, 35 mg potassium, and 0 g carbs (0 g sugars). Caffeine free.

Full Disclosure: These beverages provided compliments of Kraft Foods

Comments

  1. B-Rizzle says:

    The Arctic Grape flavor tasted pretty good. I also noticed the salty residue.

  2. disappointed says:

    Tastes like grape drink-aide. Smells like sweaty socks on a dirty monkey. Will not buy again. Over-powering acefulfame taste.

Speak Your Mind

*