Review: Cintron Premium Energy Drink – Original, Cranberry, and Pineapple


Cintron Premium Energy Drink

Energy drink line positioned for an upscale lifestyle. Cranberry and Pineapple flavors were refreshing and innovative; recommended. However, the Original incarnation is a Red Bull clone to be avoided.

Can Holiday: Public Sleeping Day – February 28


1986 Cherry Coca-Cola "15 Years of Walt Disney World" Sleepy Can

To honor Public Sleeping Day, we take a look at the 1986 Cherry Coca-Cola “15 Years of Walt Disney World” Sleepy can.

Review: Boylan Shirley Temple Soda


Boylan Shirley Temple Soda

Winning combination of light cherry and pomegranate ginger ale, cane sugar sweetener, and great mouthfeel. This “Seasonal Release” is a “Fulltime Win” in our book!

This Just In: Mountain Dew Kickstart Fruit Punch


Mountain Dew Kickstart Fruit Punch

A companion to the Orange Citrus flavor, Mountain Dew Kickstart Fruit Punch is a breakfast-oriented beverage with 5% juice, increased caffeine, and a mix of sweeteners that gives it a mid-calorie classification.

Review: Mountain Dew Kickstart – Orange Citrus & Fruit Punch


Mountain Dew Kickstart - Orange Citrus & Fruit Punch

Refreshingly curious attempt to wake up your morning with juice, caffeine, and low calories. Unfortunately history, average flavor, and established sales patterns will most likely prompt failure to crack into the A.M. market, despite the powerhouse Mtn Dew name.

Analysis: Kraft’s MiO Fit Needed More Than 30 Seconds


Tracy Morgan in MiO Fit's "Anthem" commercial

While MiO Fit’s success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it’s just tough to get the right message across with only 30 seconds.

This Just In: Boylan Shirley Temple Soda


Boylan Shirley Temple Soda

A “Seasonal Release,” Boylan’s Shirley Temple Soda is sweetened with cane sugar and is officially described as having a “ginger ale base, with dark sweet cherry and a secret ingredient or two.”

Review: Henry Weinhard’s Root Beer


Henry Weinhard's Root Beer

Don’t be fooled by the higher-priced “gourmet” moniker. Take away the contrived history that is such a strong part of the branding and you end up with an average root beer.

Coming Soon: Boylan Shirley Temple Soda


Boylan Shirley Temple Soda

Boylan’s is rolling out a limited edition Shirley Temple Soda. Sweetened with cane sugar, the beverage is noted to have a “ginger ale base, with dark sweet cherry and a secret ingredient or two.”

Analysis: Coke’s Social Engagement Effort Delivers Mixed Reviews


Showgirls win the Coke Chase

Despite flawed execution, being able to drive continuous engagement during the Super Bowl – resulting in over 1 million viewers participating online – is no small feat. That itself represents a win for Coca-Cola.