Super Bowl Commercial: Pepsi – "Halftime"

What's the Super Bowl without commercials? And what's an update on without a look at the beverage-related spots broadcast during Super Bowl XLVII?

Pepsi - "Halftime"

Brand: Pepsi
Title: "Halftime"
Agency: Mekanism

500 images were used in this animated countdown to Pepsi's halftime show with Beyonce. It didn't seem like purchased ad time, but it was. Creative and engaging lead-in to the Pepsi-sponsored show.


  1. [...] contribute content, and brands spend millions of dollars developing campaigns that utilize the “customer voice.” Students’ favorite bands ask them to take pictures and videos of their concerts and post them [...]