What's the Super Bowl without commercials? And what's an update on BevReview.com without a look at the beverage-related spots broadcast during Super Bowl XLVII?
Title: "The SodaStream Effect"
Agency: Alex Bogusky / Pale Dot Voyage
The world is looking for a little beverage disruption, and SodaStream aims directly at the likes of Coke and Pepsi. With their initial commercial rejected by CBS, the Super Bowl spot highlights the positive environmental impact of the brand (while not offending the Big 2).