Super Bowl Commercial: SodaStream – “The SodaStream Effect”

What’s the Super Bowl without commercials? And what’s an update on without a look at the beverage-related spots broadcast during Super Bowl XLVII?

SodaStream - The SodaStream Effect

Brand: SodaStream
Title: “The SodaStream Effect”
Agency: Alex Bogusky / Pale Dot Voyage

The world is looking for a little beverage disruption, and SodaStream aims directly at the likes of Coke and Pepsi. With their initial commercial rejected by CBS, the Super Bowl spot highlights the positive environmental impact of the brand (while not offending the Big 2).