Back in 2010, we reviewed Snapple Grape Berry Punch, which was part of a lineup of 16 oz value-priced cans from the brand. At the time, they looked “low-rent” and not fitting of Snapple. But with a new name and focus, Snapple’s cans look to be gearing up for battle.
In the past few months, Snapple has been rebranding their can lineup away from the traditional “Snapple” name. In its place, we now have new line extensions known as “SnapPunch” and “SnapTea”. Our sources tell us that this is part of a broader focus by Snapple to take on the likes of Arizona and their dominance in the canned tea/juice segment. Look for SnapPunch/Tea to be offered in larger cans comparable to Arizona and Peace Tea.
This first caught our eye because we saw two different cans with the same drink side-by-side on a convenience store shelf. What we first saw as Snapple Very Cherry Punch is now known as SnapPunch Cherry Punch. Note the tiny “from Snapple” located in the logo. The same can, artwork, and pricing are in place. But by shifting away from the Snapple name and its association with glass bottles and higher-end blends, these canned “Snap” versions can be better positioned to stand on their own without looking like the poor sibling in the family.
Per Snapple’s website, there are currently 4 SnapPunch offerings (Grape Punch, Cherry Punch, Mango Punch, Watermelon Punch) and 4 SnapTea options (Lemon Tea, Peach Green Tea, Green Tea, Sweet Tea).
Unlike the more upscale positioning of sugar usage in the flagship brand, the Snap products are sweetened with high fructose corn syrup.
SnapPunch Cherry Punch is red in color, deep, with a hint of pink. Surprisingly, there isn’t a story cherry scent to the beverage. The smell is rather muted.
The flavor is not what I expected. Usually, cherry drinks are very strong on the syrupy, fake flavor. While there was no mistaking the sweetener used, the flavor was delightfully subdued. This punch was not overpowering and less sweet than I expected. As such, it make it easier to drink over a longer period of time vs. a comparable fruit-flavored drink. The drink is not carbonated, which also added a nice contrast, but fits within the Snapple experience. Overall, at just 79 cents, there was a lot of value in taste experience. Recommended.
SnapPunch Cherry Punch
Filtered water, high fructose corn syrup, citric acid, sodium hexametaphosphate (preservative), sodium benzoate and potassium sorbet (preservatives), potassium citrate, natural flavors, red 40, calcium disodium EDTA (to protect flavor).
A 16 oz can contains 210 calories, 120 mg sodium, and 55 g carbs (54 g sugars). Caffeine free.