With market leaders like Red Bull and Monster owning the energy drink space, how does one differentiate their product to gain traction? If you are Cintron Premium Energy Drink, you target the upscale crowd, crafting your brand to appeal to the worlds of fashion, music, and oddly enough, polo. We recently got a chance to try Cintron’s Original, Cranberry, and Pineapple flavors. (A fourth flavor – Mango – is in the works, but was unavailable for review.)
Cintron is packaged in the same type of can as Red Bull: 250 ml aluminum (or 8.4 oz). Each of the flavors are represented by a color (black, dark red, yellow), with a white “Cintron” name and logo adorning the top half of the can. Some stylistic design flourishes can be found on the front label as well. Appreciatively, the nutritional information was detailed, including the breakdown of additives and quantities used in the beverage (caffeine, taurine, etc.). More energy drink brands need to adopt this truth in advertising. Pull tabs on all cans are black.
Let’s start with Cintron Original, which frankly, was not a good-tasting drink. It’s basically a poor Red Bull clone, with your standard light yellow coloring, lemony/cleaning solution flavor, and slight carbonation. Cintron notes that it’s sweetened with organic cane sugar, which is appreciated, but it was hard to get past the overall flavor composition here. I’m not the biggest Red Bull fan in the world, however, so your mileage may vary.
Thankfully, my experience took a 180 when I sampled Cintron Cranberry. Now this was a flavor I really enjoyed. Refreshing, fruity, sweet, but also delivering the type of “boost” you come to expect from an energy drink. The composition reminded me a lot of Red Bull The Red Edition (Cranberry), but it wasn’t quite the same. Cintron’s take came off a much smoother and appetizing. Thumbs up for Cranberry!
Finally, we have Cintron Pineapple. When was the last time you partook of a pineapple-flavored energy drink? Kudos on the non-traditional flavor choice. I was impressed with the flavor; it wasn’t as syrupy as I expected. The darkish-yellow beverage had a light pineapple taste, reminding me much of a favorite treat at Disneyland and Walt Disney World… the Dole Whip in Adventureland. Yum! Aftertaste was clean and wasn’t negatively affected by typical energy drink elements that tend to linger.
In summary on the flavors, when Cintron attempts to emulate an existing market leader, it doesn’t fare so well. However, when other flavors come into the mix, then they are doing a nice job.
As noted, the brand is focusing an upscale demographic, with a focus on women and international lifestyle as their way to grow the energy drink category. The more authentic ingredient mix, such as fruit juice and cane sugar, also helps to set these flavors apart from others. I’m definitely not in the demographic that they are targeting, so it’s hard to gauge just how successful this strategy will be. With drinks that aren’t incredibly different from other beverages on the market, it’s all about the promotion and positioning. Will the focus on women/upscale/lifestyle be enough to produce success in grown this part of the energy drink space? I’m skeptical, but it’s a unique approach.
Incidentally, I did talk to a contact at Cintron regarding another brand in the beverage world that also uses the same name, which was rather confusing when I sat down to write this review. It was clarified the Cintron featured in my review currently owns the trademark worldwide, with some legal challenges pending regarding the mark’s use in the U.S.
Overall, I was quite happy with the Cranberry and Pineapple flavors of Cintron. Look through the ingredient lists and you’ll find a lot of attractive stuff used to flavor them, such as hibiscus, cranberry, pineapple, apple, and carrots. If you happen upon these flavors, I would recommend them. Clean taste, welcomed flavor mix, and a pleasant experience overall. On the other hand, you’ll want to avoid the Original flavor.
Cintron Premium Energy Drink Original
Natural mineral water, sugar, acidifier citric acid, carbon dioxide, acidity regulator sodium citrate, taurine, dextrose, caramel, flavours, caffeine, stabilizer gum arabic, inositol, niacinamide, calcium pantothenate, pyridoxine hydrochloride, cyanocobalamine, glucuronolactone, colour sulphite ammonia caramel
A 250 ml can contains 117.5 calories and 28 g carbs (27.75 g sugars). Caffeine content is 8.9 mg/oz, which is slightly below Red Bull’s 9.64 mg/oz.
Cintron Premium Energy Drink Cranberry
Natural mineral water, sugar, carbon dioxide, acidifier citric acid, acidity regulator sodium citrate, taurine, dextrose, flavours, colouring fruit- and plan- concentrates (carrot concentrate, hibiscus concentrate), cranberry juice concentrate, caffeine, inositol, niacinamide, calcium pantothenate, pyridoxine hydrochloride, cyanocobalamine, glucuronolactone
A 250 ml can contains 117.5 calories and 28 g carbs (28 g sugars). Caffeine content is 8.9 mg/oz, which is slightly below Red Bull’s 9.64 mg/oz.
Cintron Premium Energy Drink Pineapple
Natural mineral water, sugar, pineapple and apple juice concentrate (4% juice), carbon dioxide, acidity regulator sodium citrate, taurine, acidifier citric acid, dextrose, orange extract, stabilizers (gum arabic, pectin, glycerolester of wood rosin, sucrose acetate isobutyrate), caffeine, antioxidant ascorbic acid, inositol, flavours, niacinamide, calcium pantothenate, pyridoxine hydrochloride, cyanocobalamine, glucuronolactone, colour beta carotene
A 250 ml can contains 117.5 calories and 28 g carbs (27.5 g sugars). Caffeine content is 8.9 mg/oz, which is slightly below Red Bull’s 9.64 mg/oz.
Official Website: CintronWorld.com
Full Disclosure: These beverages provided compliments of Cintron