Can Holiday: Tolkien Reading Day – March 25


Tolkien Reading Day started in 2003 by Sean Kirst of Syracuse, NY, columnist of the Post-Standard newspaper, and is run annually by The Tolkien Society.

How to Celebrate

The idea behind Tolkien Reading Day is to encourage the reading of books by author J. R. R. Tolkien. March 25th was chosen because in The Lord of the Rings, it is the day that the primary antagonist, Sauron, was defeated. Today is a good day to crack open one of J. R. R. Tolkien books to either read to yourself or to others. Remember, it isn’t Tolkien MOVIE Day, it is Tolkien READING Day.

The Cans

To honor this day we are featuring two cans of characters that played important roles in defeating Sauron from the 2003 United States Dr Pepper Snapple Group The Lord of the Rings set. The first can is the 7Up can featuring Frodo. (Frodo was also the star of Proposal Day!)

2003 7Up "The Lord of the Rings" Can with Frodo

2003 7Up “The Lord of the Rings” Can with Frodo

The second can is the Diet 7Up can featuring Aragorn.

2003 Diet 7Up "The Lord of the Rings" Can with Aragorn

2003 Diet 7Up “The Lord of the Rings” Can with Aragorn

Happy Tolkien Reading Day (3/25)!

Photos used by permission of