Can Holiday: World Weed Day – April 20


April 20th is a counterculture holiday in which people gather in many areas around the globe to consume cannabis.  There are many conflicting stories circulating on the internet about exactly how this holiday truly began.  However, Wikipedia’s origin agrees with the majority of the stories.

“The earliest use of the term began among a group of teenagers in San Rafael, California, in 1971, calling themselves the Waldos, because “their chosen hang-out spot was a wall outside the school”. The group first used the term in connection to a fall 1971 plan to search for an abandoned cannabis crop that they had learned about. The Waldos designated the Louis Pasteur statue on the grounds of San Rafael High School as their meeting place, and 4:20 p.m. as their meeting time. The Waldos referred to this plan with the phrase “4:20 Louis”. Multiple failed attempts to find the crop eventually shortened their phrase to simply “4:20″, which ultimately evolved into a codeword that the teens used to mean pot-smoking in general.

High Times editor Steven Hager wrote “Are You Stoner Smart or Stoner Stupid?” in which he called for 4:20 p.m. to be the socially accepted hour of the day to consume cannabis. He attributes the early spread of the phrase to Grateful Dead followers, who were also linked to the city of San Rafael.”

How to Celebrate

Like yesterday’s holiday, Bicycle Day, we recommend listening to some of your favorite jam band or psychedelic music either by yourself or with friends. Any other activities are up to you and by all means should be legal.

The Can

1992 Hemp Drink Can from Germany

1992 Hemp Drink Can from Germany

To honor this day we are featuring a 1997 can of Hemp Drink from Germany.  On the can are the words, “New with hemp. It’s magical and spiritual.”

Happy World Weed Day (4/20)!

Photo used by permission of