News: Pepsi surveying 'Summer Flavor' ideas


Recently, many BevReview readers have alerted us to an opinion-gathering exercise Pepsi has been conducting using an online consumer survey platform. The soft drink giant seems to be exploring a future summer promotion, involving the limited edition release of various flavors.

Will we see the return of 1991's Pepsi Wild Bunch Flavor Collection?

Will we see the return of 1991's Pepsi Wild Bunch Flavor Collection?

Each of the six options proposed revolves around a summer flavor theme, featuring 3 flavors a piece. For example, the "Pepsi Throwback Wild Bunch" collection would bring back the 3 limited flavors Pepsi featured in 1991: Strawberry Burst, Tropical Chill, and Raging Razzberry.

A derivative is the "Summer Blast" option, with 3 fruit-inspired flavors including Citrus Kick, Tropical Explosion, and Strawberry Burst.

Angling the flavors more towards the tropical palette is the "Summer Escapes" collection, featuring Strawberry Splash, Paradise Mango (which already has been a Pepsi Next flavor), and Tropical Citrus.

Another option involves a musical theme, "Sound of Summer," with drink flavors tied to different music genres: Cherry Vanilla (previously released as both a Pepsi and Pepsi Next flavor), Lemon Pop, and Country Strawberry.

If cocktails are your thing, the "Summer POP-tails" option promises 3 non-alcoholic options: Mojito (something Jones Soda has toyed with), Strawberry Margarita, and Limoncello.

Finally, a retro diner theme is emphasized with the "Fountain Floats" option, showcasing Cherry Vanilla, Strawberries & Cream (remember the long-lost Dr Pepper flavor and the Diet Pepsi Jazz version?), and Mug Root Beer Float.

While Mountain Dew has had many summer-exclusive flavors (the most recent being last summer's Mtn Dew Dark Berry that tied into The Dark Knight Rises), Pepsi has been more reserved. The last summer-specific flavor for the brand was 2007's Pepsi Summer Mix. Thus it's very interesting that the company is gauging marketing opinion for various Pepsi-branded beverage collections. At this time, we are unaware of exact timeframes for drinks released as part of this project.

Comments

  1. This sounds fun. Some of these could be very tasty.
    However, the last flavored Pepsi to be released was
    actually Pepsi X, which was the dragonfruit flavored
    Pepsi that was released last year. I didn't care for it.

  2. I should point out that I wasn't trying to correct you with my comment. Pepsi X
    wasn't exactly summer-specific, as you stated. I just didn't like it, and these new
    flavors sound much more promising.

  3. News: Pepsi surveying 'Summer Flavor' ideas – Survey invites feedback on Pepsi flavor collections – BevReview.com

  4. Thankfulness to my father who stated to me concerning this webpage, this web
    site is in fact amazing.

  5. With a Teleflora coupon code, you can quickly rouse a smile from a
    liked one beyond of the globe.

  6. You can adopt their styles to suit yours; this is
    one of the best ways to determine the right fashion for you.
    You should always seek advice from someone who has purchase the original boots before.
    1990's – Bra became a highlight on women's wardrobe.

  7. I loved as much as you will receive carried out right here.
    The sketch is tasteful, your authored subject matter stylish.

    nonetheless, you command get got an edginess over that
    you wish be delivering the following. unwell
    unquestionably come further formerly again since exactly the same nearly very often inside case you shield this hike.

  8. Hi there, i read your blog occasionally and i own a similar one and i was jjust wondering iff you get a lot of spam feedback?
    If so how do you reduce it, any plugin oor anything yyou can suggest?
    I get so much lately it's driving me mad so any suppor is very much appreciated.

  9. Its not my first time to go to see this site, i am visiting this web site
    dailly and take fastidious information from here daily.

  10. Wheen it comes down to things to do in LA, an escape isn't completed without a trip to the gulf of mexico.
    Make positive you eatt healthily too. Having good outgside shooters necessary to to be a good lineup.

  11. I quite like reading through an article that can make people think.
    Also, thanks for permitting me to comment!

  12. Lots of Fish might bee thee large catch for you
    if you feel like you're swimming in a sea oof dating applications.

  13. Because the financial situation of 2008 and the resulting Greast Economic crisis, gopd Individual retirement accounts have actually become considerably more preferred.

  14. I know this web page offers quality dependent articles or reviews and extra material, is there
    any other website which gives such information in quality?