Snapple is launching three lemonade flavors exclusively at 7-Eleven this summer, under a new subbrand, Snapple Lemon Daze. It's a smart move, as lemonade is a popular beverage segment right now.
The press release notes that the flavors will be "Lemonade, Pink Lemonade and an all-new Mango Lemonade in bottles with eye-catching new labels."
Based on this description, we're assuming that the Lemonade and Pink Lemonade entries are just repackaged versions of their existing flavors, with the Mango option being something fresh.
Availability will be from June 24 to September 5, with a $1.49 pricepoint.
For those interested, here's the press release:
Pucker Up this summer with Snapple Lemon Daze at 7-Eleven®
7-Eleven Lands Sweet (and Sour) Summer Deal with Three Exclusive, Premium Snapple Lemonade Flavors
DALLAS, June 24, 2013 /PRNewswire/ — It may be the lazy days of summer, but if you snooze, you might lose the opportunity to enjoy exclusive Snapple® Lemon Daze lemonades, available only at participating 7-Eleven® stores this summer for a limited time.
7-Eleven's latest cold beverage offer comes in three all-natural flavors – Lemonade, Pink Lemonade and an all-new Mango Lemonade in bottles with eye-catching new labels. Suggested retail price is $1.49, but available with a value offer of two bottles for $2.22 from June 24 to Sept. 5.
"At Snapple, when life gives us lemons, we turn them into great-tasting, refreshing lemonades," said Dave Fleming, director of marketing for Snapple. "With Lemon Daze at 7-Eleven, we're giving fans across the country three more great reasons to enjoy Snapple this summer."
With two out of three of their customers purchasing something to drink, the 7-Eleven beverage team is always on the lookout for new, different and exclusive beverages to offer thirsty customers. They saw a particularly sweet opportunity for a lemonade offer during their #Awesummer campaign at 7-Eleven.
"Lemonade drinks are one of the fastest-growing beverage segments," said Alan Beach, merchandising vice president for 7-Eleven. "They appeal to consumers at both ends of the generational spectrum — from teens and millennials to seniors." "It's hard to name something that goes better with summer than an ice-cold lemonade, and you can't beat three delicious premium lemonades 'Made from the Best Stuff on Earth®' and priced to quench the biggest summertime thirst."
7-Eleven executive vice president Jesus Delgado-Jenkins added, "7-Eleven wants all of its potential customers to know that we are working to bring new, exciting and great-tasting products to market that are not available elsewhere."