Lately, the folks at Dr Pepper Snapple Group have been creating subbrands for their Snapple division, slicing up the product line into smaller, more-marketable groupings. For example, the budget-priced canned lineup was rebranded as SnapTea and SnapPunch, with growth of 1 gallon sizes under the subbrand. Snapple Lemon Daze represents another new subbrand, this time extracting the lemonade flavors from the other tea & juice offerings, while adding a new taste to the mix. Today we look at Snapple Lemon Daze Lemonade, Snapple Lemon Daze Pink Lemonade, & Snapple Lemon Daze Mango Lemonade.
This subbrand was kicked off as a 7-Eleven exclusive for the summer as a “limited time” offering. Based on the ingredients and descriptions posted from the press release, we’re assuming that the Lemonade and Pink Lemonade entries are just repackaged versions of existing flavors, with the Mango Lemonade option being a brand new blend.
Lemon Daze sports a psychedelic label design, harkening to more of a retro look. There’s a large emphasis on the “Lemon Daze” name, while the “Snapple” brand is smaller and more subdued.
Starting with Snapple Lemon Daze Lemonade, this is the brand’s flagship lemonade flavor. Like most Snapple products, there’s a purity in the product, with the texture being more water-based vs. syrupy. Like all current Snapple glass-bottled flavors, the sweetener is sugar. In the case of Lemonade, it’s quite a refreshing flavor that quenches well. There’s a strong sweetness to the flavor; it’s not bitter or puckery. There’s also a “coolness” that sits atop the flavor; I don’t want to say it’s mint, but it’s in that same ballpark. Aftertaste is clean, but begs you to take another sip. I’d probably rank Arizona’s Jack Nicklaus Golden Bear Lemonade line slightly above the core Snapple Lemonade flavor, but only because I like a little more diversity in my flavor vs. a filtered watery pureness. Both are excellent on their own merits.
Snapple Lemon Daze Lemonade
Filtered water, sugar, citric acid, lemon juice concentrate, acacia gum, salt, ascorbic acid (vitamin c), natural flavors, soy lecithin, beta carotene (color).
A 16 oz bottle contains 190 calories, 85 mg sodium, and 47 g carbs (46 g sugars). Caffeine free.
The other pre-existing flavor that joins the Lemon Daze subbrand is Snapple Lemon Daze Pink Lemonade. Unlike the base Lemonade flavor, Pink Lemonade has much for of a lemon juice vibe, with more pukery experience and slight bitterness buried in the mainly sweet taste. Based on the ingredients, it actually contains more juice than the core Lemonade flavor as well. The Pink Lemonade scent is strong, unlike Lemonade which had a faint lemon smell. The drink is not-surprisingly pink in color, probably on the brighter/bolder side of spectrum when compared to other pink lemonades we’ve tested. Overall, it’s a quenching experience that is sweet, but also feels quite lemonade-y.
Snapple Lemon Daze Pink Lemonade
Filtered water, sugar, citric acid, lemon juice concentrate, acacia gum, salt, natural flavors, vegetable & fruit juice concentrates (for color), soy lecithin.
A 16 oz bottle contains 210 calories, 85 mg sodium, and 50 g carbs (49 g sugars). Caffeine free.
The new addition that can only be found at 7-Eleven locations is Snapple Lemon Daze Mango Lemonade. This drink has a light, yellow-orange tinted color, but a very strong mango scent. It starts out clean and light, but then the mango taste kicks in for a nice rounded citrus flavor. There’s a nice taste profile here, giving your tongue a variety of experiences (even though it doesn’t actually contain any mango juice). It skews more on the sweet side of lemonades, with very little pucker and bitter flavor associated with lemon juice. I like the fact that it tastes clean and not-syrupy, which I feel adds to the quenching factor of the drink. It’s a nice addition to the Snapple lemonade lineup.
Snapple Lemon Daze Mango Lemonade
Filtered water, sugar, citric acid, carrot and lemon juice concentrates, acerola fruit extract, natural flavors, acacia gum.
A 16 oz bottle contains 190 calories, 15 mg sodium, and 46 g carbs (45 g sugars). Caffeine free.
We’ll have to see whether the Lemon Daze line continues beyond the promotional 7-Eleven summer window, but I wouldn’t mind seeing it nurtured and grown, especially as lemonade continues to be a very popular beverage type these past few years. Snapple is a long-time player in this space, but some of their “buzz” has worn off due to long mismanagement of the brand. It’s nice to see some revival and focus given to this subbrands in the lineup, plus new flavors are always welcomed. While the pricepoint of $1.49 for 16 oz is much higher than a 23.5 oz can of Arizona for 99 cents, the Snapple line does feature a more natural composition of ingredients, such as sugar vs. high fructose corn syrup. Try the new Mango flavor this summer if you get the chance!